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Check Your Entrepreneurship IQ
Picture Yourself Here
Brian Taylor
While studying at the University of Michigan, Brian Taylor
frequently made popcorn seasoned with a variety of spices.
Friends loved it and would always ask for his special spice
blends. Brian knew he was onto something. During his last two
years of school, he put together a team of flavor experts to come up with
a variety of seasonings to use on popcorn.
After graduating from college in 2000, Brian started Kernel Season’s in Illinois. He
first worked alone selling the seasonings at one Chicago movie theater. Soon the
business expanded.
Today, his popcorn seasonings are found in movie theaters and grocery stores
nationwide. The flavors range from butter, salt, and kettle corn to jalapeño,
apple cinnamon, and barbeque. As the president and founder of Kernel
Season’s, Brian focuses on developing new products, sales, and
marketing.
Photo © Kernel Season’s, Brian Taylor
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