250 College and Career Readiness Entrepreneurs Candice Cabe and Nadine Lubkowitz had a great idea for a product: women’s shoes with interchangeable heels. This would allow women to purchase a single pair of shoes that could be used as anything from low heels to high heels. The idea led Cabe and Lubkowitz to found the company Day2Night Convertible Heels. The problem they faced was taking their product idea from conception to reality. In June 2011, they were able to partner with a Massachusetts prototype company, hire some summer engineering interns, and begin the development of a prototype heel that would be removable and still strong enough to last. The first model of shoes comes with five different-height snap-on heels. The company established an initial sale price of $149 per pair. Reading Prep. Scan this chapter and look for information presented as fact. As you read this chapter, try to determine which topics are fact and which ones are the author’s opinion. After reading the chapter, research the topics and verify which are facts and which are opinions. 10 Product, Price, and Place “I think it’s very important that whatever you’re trying to make, sell, or teach has to be basically good. A bad product and you know what? You won’t be here in ten years.” 10.1 Product 10.2 Price 10.3 Place CHAPTER —Martha Stewart, founder of Martha Stewart Living Omnimedia