251 Check Your Entrepreneurship IQ Before you begin the chapter, see what you already know about entrepreneurship by taking the chapter pretest. The pretest is available at www.g-wlearning.com While studying at the University of Michigan, Brian Taylor frequently made popcorn seasoned with a variety of spices. Friends loved it and would always ask for his special spice blends. Brian knew he was onto something. During his last two years of school, he put together a team of flavor experts to come up with a variety of seasonings to use on popcorn. After graduating from college in 2000, Brian started Kernel Season’s in Illinois. He first worked alone selling the seasonings at one Chicago movie theater. Soon the business expanded. Today, his popcorn seasonings are found in movie theaters and grocery stores nationwide. The flavors range from butter, salt, and kettle corn to jalapeño, apple cinnamon, and barbeque. As the president and founder of Kernel Season’s, Brian focuses on developing new products, sales, and marketing. Photo © Kernel Season’s, Brian Taylor Picture Yourself Here Brian Taylor