viii Copyright Goodheart-Willcox Co., Inc. Chapter 6 Business Ownership . . . 140 Section 6.1 Start Your Business. . .142 Section 6.2 Types of Business Ownership . . . . . . . . . . . . . . . . . .154 Review and Assessment. . . . . . . . . . .165 Event Prep: Franchise Business Plan . . .168 Building Your Business Plan: Business Ownership . . . . . . . . . . . . . .169 Unit 3 Building the Business . . . 170 Chapter 7 Site Selection . . . . . . . . 172 Section 7.1 Choose the Location . .174 Section 7.2 Choose the Layout . . .181 Review and Assessment. . . . . . . . . . .194 Event Prep: Performance . . . . . . . . . .196 Building Your Business Plan: Site Selection . . . . . . . . . . . . . . . . . . .197 Chapter 8 Legal Issues . . . . . . . . . 198 Section 8.1 Protect Your Business . . . . . . . . . . . . . . . . . . 200 Section 8.2 Know the Laws . . . . . .207 Review and Assessment. . . . . . . . . . .215 Event Prep: Team Presentations . . . . .218 Building Your Business Plan: Legal Issues . . . . . . . . . . . . . . . . . . . .219 Chapter 9 Business Funding . . . . . 220 Section 9.1 Options for Funding. . .222 Section 9.2 Apply for Financing. . .235 Review and Assessment. . . . . . . . . . .243 Event Prep: Business Financial Plan . . .246 Building Your Business Plan: Finance the Business . . . . . . . . . . . . .247 Unit 4 Examining the Four Ps of Marketing . . . 248 Chapter 10 Product, Price, and Place . 250 Section 10.1 Product . . . . . . . . . . .252 Section 10.2 Price . . . . . . . . . . . . .261 Section 10.3 Place. . . . . . . . . . . . .275 Review and Assessment. . . . . . . . . . .283 Event Prep: Community Service Project. . . . . . . . . . . . . . . . . . . . . . . . .286 Building Your Business Plan: Product, Price, and Place . . . . . . . . . .287 Chapter 11 Promotions and Selling . . 288 Section 11.1 Promotions . . . . . . . 290 Section 11.2 Personal Selling . . . 306 Review and Assessment. . . . . . . . . . .313 Event Prep: Extemporaneous Speaking . . . . . . . . . . . . . . . . . . . . . . .316 Building Your Business Plan: Promotion and Selling . . . . . . . . . . . . . 317