ix Copyright Goodheart-Willcox Co., Inc. Chapter 12 Marketing Plan. . . . . . . . 318 Section 12.1 Develop a Marketing Plan . . . . . . . . . . . . . . . . . . . . . . .320 Section 12.2 Write a Marketing Plan . . . . . . . . . . . . . . . . . . . . . . .325 Review and Assessment. . . . . . . . . . .332 Event Prep: Objective Test . . . . . . . . .334 Building Your Business Plan: Marketing Plan . . . . . . . . . . . . . . . . . .335 Unit 5 Managing the Business . . . 336 Chapter 13 Management Functions . . 338 Section 13.1 Managers . . . . . . . . .340 Section 13.2 Management Styles and Communication. . . . . . . . . . .348 Review and Assessment. . . . . . . . . . .357 Event Prep: Promoting Entrepreneurship. . . . . . . . . . . . . . . . .360 Building Your Business Plan: Management Functions. . . . . . . . . . . .361 Chapter 14 Human Resources Management . . . . . . . . . 362 Section 14.1 Human Resources. . . .364 Section 14.2 Develop the Staff. . . . .376 Review and Assessment. . . . . . . . . . .387 Event Prep: Role-Play and Interview Events . . . . . . . . . . . . . . . . . . . . . . . . .390 Building Your Business Plan: Human Resources Management . . . . . . . . . . .391 Chapter 15 Purchases and Inventory Management . . . . . . . . . 392 Section 15.1 Purchases . . . . . . . . .394 Section 15.2 Inventory. . . . . . . . . .402 Review and Assessment. . . . . . . . . . . 412 Event Prep: Communication Skills . . . . 414 Building Your Business Plan: Purchases and Inventory Management. . . . . . . . . 415 Chapter 16 Risk Management . . . . . 416 Section 16.1 Identify Risk . . . . . . .418 Section 16.2 Manage Risk. . . . . . .425 Section 16.3 Credit Risk . . . . . . . .435 Review and Assessment. . . . . . . . . . .443 Event Prep: Entrepreneurship Project. . . . . . . . . . . . . . . . . . . . . . . . .446 Building Your Business Plan: Risk Management . . . . . . . . . . . . . . . . . . . .447 Chapter 17 Financial Management . . 448 Section 17.1 Accounting 101 . . . . . 450 Section 17.2 Financial Statements. . 460 Review and Assessment. . . . . . . . . . .466 Event Prep: Proper Attire. . . . . . . . . . .468 Building Your Business Plan: Financial Management . . . . . . . . . . . . . . . . . . . .469