Chapter 6
Apparel Production
102
The Business of Apparel Production 104
Contracting 104
Establishing Merchandise Plans 104
Calculations and Decisions 105
The Designing Process 106
Sources of Inspiration 106
Adapting Designs 107
Preparation for Production 107
Making and Using Samples 108
Preliminary Production
Procedures 108
Factory Production 109
Cutting 109
The Tailor System 110
The Piecework System 110
The Latest Production Methods 111
Finishing 112
Selling the Apparel 112
Showing the Lines 113
Promoting the Lines 114
Overseas Manufacturing 115
Differences in Cost, Fashion, and
Construction 115
Competition of International
Trade 116
Using International Trade 116
Country of Origin Labeling 117
No Clear-Cut Answers 117
Ongoing Innovation for Apparel
Production 118
Computer Automation 118
Reducing Lead and Response
Times 119
Other Industry-Wide Cooperation 120
The Future of the Industry 120
Chapter 7
Fashion Promotion
and Retailing
124
Promotion 125
Advertising 126
Publicity 126
Visual Merchandising and Special
Events 126
Video and Electronic
Merchandising 127
How Retail Works 128
Retail Terms 128
Retail Buying 129
Timing and Pricing for Demand 130
Private Label Brands 131
Retail Business Considerations 132
Types of Apparel Retail Outlets 132
Department Stores 132
Branch Stores 133
Chain Stores 133
Discount Stores 134
Specialty Retailers 135
Franchises 135
Telecommunication Retailing 135
Mail-Order Houses 136
Other Types of Retailing 136
Retail Imports 137
Retailers’ Future 138
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