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17. Fashion Promotion Comparison.
Compare forms of fashion promotion.
Which form of fashion promotion do you
believe is most effective?
18. Weigh the Pros and Cons. In your
opinion, what are the pros and cons of
retail imports?
19. Analyze Future Retailing. Predict the
future of retailing. Describe retailing
10 years from now. What factors are
likely to prompt changes in the industry?
Write your answers on a separate sheet of paper.
Matching: Match the following terms with
their defi nitions.
1. Low-priced articles on which stores make
little to no profi t; used to attract shoppers
into stores.
2. Store merchandise that is constantly in
demand.
3. The retail pricing of merchandise a few
cents less than a dollar denomination.
4. Incomplete assortments of goods that
retailers buy from manufacturers.
5. The difference between the store’s cost
of goods bought and the retail price of
goods sold.
6. A written document authorizing
manufacturers to deliver certain goods
at specifi c prices.
A. odd-fi gure pricing D. basic stock
B. markup E. purchase o rder
C. odd lots F. loss leaders
Short Answer: Write the correct answer to
each of the following questions.
7. What is the purpose of fashion promotion?
8. Describe two ways an apparel fi rm might
get publicity.
9. How does developing an image with
visual merchandising help stores attract
customers?
10. Name three reasons why retailers use
video merchandising.
11. List the four steps in the textile/apparel
pipeline.
12. What is the difference between independent
resident buying offi ces and retailer-owned
RBOs?
13. Name two advantages and two disadvan-
tages of private label programs for retailers.
14. Name and describe fi ve types of apparel
retailers.
15. What do commissionaires do?
16. In the future, in what three ways will
retailers probably attract shoppers?