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20. Speech. Find examples of apparel
promotion by walking through stores,
visiting websites, and looking through
newspapers, magazines, and fashion
publications. In an oral report, describe
examples of advertising, publicity,
visual merchandising, and video
merchandising.
21. Math. Compare the apparel price ranges
and labels in various retail outlets. Do you
see markdowns, imports, and private label
merchandise? What goods are package
priced? Prepare a cost comparison chart
and share your fi ndings in class.
22. Writing. Visit a shopping center or mall.
What types of stores are included? What
other attractions are offered? Prepare a
written report about your fi ndings.
23. Evaluate Visual Merchandising.
After obtaining permission from store
management, use a digital camera to
photograph a variety of apparel displays
in several retail stores. Choose photos of
the fi ve best displays and explain why
they work together. Using presentation
software, combine your photos and
evaluation to share with the class.
24. Create a Virtual Model. Find a website
that creates a virtual model of yourself
from information you provide. Select
fashions and “try them on” your model.
Compare this way of shopping for
clothing with shopping for apparel in a
local retailer. Write a report summarizing
your conclusions.
25. Portfolio Builder. Interview two or more
local store managers. Ask them if their
stores belong to chains or parent retail
companies. How is their buying done? Do
they work with resident buying offi ces?
Do they go to New York City often, or do
they work mostly with regional marts?
How are the stock control functions done?
Prepare a report of your fi ndings and add
this information to your portfolio.
26. Design Activity. Collect fi ve mail-order
catalogs that offer apparel. Describe the size,
type of paper, presentation of merchandise,
and price range of each catalog. How does
a person place orders and make payments?
How are goods delivered? What are the
added shipping costs return policies? Based
on this information, describe how you
would design an apparel mail-order catalog.
Present your design ideas to the class.