Author: Mary G. Wolfe

The new edition of Fashion gives your students an in-depth look at the exciting world of fashion. This colorful text is designed for non-laboratory textile and clothing courses. Hundreds of contemporary images illustrate concepts and enhance learning. Updated information paints for students a current picture of the fashion scene. Fashion can help your students become future employees in fashion-related businesses.

Table of Contents

Abbreviated Contents

Fashion, 7th Edition

• FASHION
• Introduction
• About the Author
• Welcome to Fashion
• Charts and Illustrations
• • Complex Concepts Presented Simply
• Chapter Review and Assess
• • Enhances and Extends Learning
• G-W Integrated Learning Solution
• Contents in Brief
• Contents
• PART One Clothes and Fashion
• CHAPTER 1 The Why of Clothes
• • Chapter 1 Fashion Terms
  • Chapter 1 Objectives
  • Why People Wear Clothes
  • Why People Select Certain Clothes
  • Chapter 1 Summary
  • Chapter 1 Review and Assess
• CHAPTER 2 Knowing About Fashion
• • Chapter 2 Fashion Terms
  • Chapter 2 Objectives
  • Fashion Terms
  • Clothing Construction Terms
  • Clothing Business Terms
  • Fashion Cycles
  • Social and Economic Influences on Fashion
  • Chapter 2 Summary
  • Chapter 2 Review and Assess
• CHAPTER 3 Garment Styles and Parts
• • Chapter 3 Fashion Terms
  • Chapter 3 Objectives
  • Basic Dress Styles
  • Neckline Styles
  • Collar Styles
  • Sleeve Styles
  • Skirt Styles
  • Pants Styles
  • Coat and Jacket Styles
  • Miscellaneous Styles and Parts
  • Design Options
  • Chapter 3 Summary
  • Chapter 3 Review and Assess
• PART Two Apparel Industries
• CHAPTER 4 The Development of Fashion
• • Chapter 4 Fashion Terms
  • Chapter 4 Objectives
  • The Scope of the Apparel Industries
  • Couture
  • Designer Ready-to-Wear
  • Chapter 4 Summary
  • Chapter 4 Review and Assess
• CHAPTER 5 The Textile Industry and Home Sewing Patterns
• • Chapter 5 Fashion Terms
  • Chapter 5 Objectives
  • The Textile Industry
  • Home Sewing Patterns
  • Chapter 5 Summary
  • Chapter 5 Review and Assess
• CHAPTER 6 Apparel Production
• • Chapter 6 Fashion Terms
  • Chapter 6 Objectives
  • The Business of Apparel Production
  • Establishing Merchandise Plans
  • The Designing Process
  • Preparation for Production
  • Factory Production
  • Selling the Apparel
  • Overseas Manufacturing
  • Ongoing Innovation for Apparel Production
  • Chapter 6 Summary
  • Chapter 6 Review and Assess
• CHAPTER 7 Fashion Promotion and Retailing
• • Chapter 7 Fashion Terms
  • Chapter 7 Objectives
  • Promotion
  • How Retail Works
  • Types of Apparel Retail Outlets
  • Retail Imports
  • Retailers’ Future
  • Chapter 7 Summary
  • Chapter 7 Review and Assess
• PART Three Textiles: The Science of Apparel
• CHAPTER 8 Textile Fibers and Yarns
• • Chapter 8 Fashion Terms
  • Chapter 8 Objectives
  • Natural Fibers
  • Manufactured Fibers
  • Yarns
  • Chapter 8 Summary
  • Chapter 8 Review and Assess
• CHAPTER 9 Fabric Construction and Finishes
• • Chapter 9 Fashion Terms
  • Chapter 9 Objectives
  • Fabric Construction
  • Fabric Coloring and Printing
  • Fabric Finishes
  • Chapter 9 Summary
  • Chapter 9 Review and Assess
• PART Four Design: The Art of Apparel
• CHAPTER 10 The Element of Color
• • Chapter 10 Fashion Terms
  • Chapter 10 Objectives
  • Color as a Design Element
  • Symbolism of Color
  • Color Terms
  • The Color Wheel
  • Color Schemes
  • Using Colors in Apparel
  • Enhancing Personal Coloring
  • Chapter 10 Summary
  • Chapter 10 Review and Assess
• CHAPTER 11 More Elements of Design
• • Chapter 11 Fashion Terms
  • Chapter 11 Objectives
  • Shape
  • Line
  • Texture
  • Chapter 11 Summary
  • Chapter 11 Review and Assess
• CHAPTER 12 Principles of Design
• • Chapter 12 Fashion Terms
  • Chapter 12 Objectives
  • Balance
  • Proportion
  • Emphasis
  • Rhythm
  • Harmony
  • Create the Best Look
  • The Total Design for Individuals
  • Chapter 12 Summary
  • Chapter 12 Review and Assess
• PART Five Consumers of Clothing
• CHAPTER 13 Wardrobe Considerations
• • Chapter 13 Fashion Terms
  • Chapter 13 Objectives
  • Projecting a Positive Image
  • Appropriate Apparel
  • The Benefits of a Well-Planned Wardrobe
  • Enjoy Apparel Choices
  • Chapter 13 Summary
  • Chapter 13 Review and Assess
• CHAPTER 14 Wardrobe Planning
• • Chapter 14 Fashion Terms
  • Chapter 14 Objectives
  • Evaluate Current Apparel
  • Group Clothes
  • Distinguish Wants from Needs
  • Choosing Accessories
  • Develop a Total Future Plan
  • Consider Available Resources
  • Chapter 14 Summary
  • Chapter 14 Review and Assess
• CHAPTER 15 Being a Smart Consumer
• • Chapter 15 Fashion Terms
  • Chapter 15 Objectives
  • Prepare Ahead
  • Where to Shop
  • When to Shop
  • Shopping Considerations
  • Hangtags, Labels, and Packaging
  • Government Legislation
  • Consumer Rights and Responsibilities
  • Chapter 15 Summary
  • Chapter 15 Review and Assess
• CHAPTER 16 Making the Right Purchase
• • Chapter 16 Fashion Terms
  • Chapter 16 Objectives
  • Comparison Shopping
  • Judging Value and Quality
  • Political/Social Viewpoints
  • Evaluate Proper Fit
  • Know Trademarks
  • Evaluate Bargains
  • How to Pay
  • Identity Theft
  • Chapter 16 Summary
  • Chapter 16 Review and Assess
• CHAPTER 17 Apparel for People with Special Needs
• • Chapter 17 Fashion Terms
  • Chapter 17 Objectives
  • Apparel Needs of Infants
  • Clothing for Young Children
  • Clothing for Older Adults
  • Apparel for People with Disabilities
  • Maternity Fashions
  • Travel Wardrobes
  • Chapter 17 Summary
  • Chapter 17 Review and Assess
• CHAPTER 18 Caring for Clothes
• • Chapter 18 Fashion Terms
  • Chapter 18 Objectives
  • Daily Care of Clothes
  • Weekly Care of Clothes
  • Home Storage Areas
  • Seasonal Clothing Storage
  • Removing Spots and Stains
  • Laundering Clothes
  • Hand Washing
  • Drying Clothes
  • Ironing and Pressing
  • Dry Cleaning
  • Chapter 18 Summary
  • Chapter 18 Review and Assess
• PART Six Apparel Industry Careers
• CHAPTER 19 A Career for You
• • Chapter 19 Fashion Terms
  • Chapter 19 Objectives
  • Choosing a Career
  • Landing That Job
  • Becoming a Success
  • Making Job Changes
  • Chapter 19 Summary
  • Chapter 19 Review and Assess
• CHAPTER 20 Careers in the Textile Industry
• • Chapter 20 Fashion Terms
  • Chapter 20 Objectives
  • Textile Research and Development
  • Textile Design
  • Textile Production
  • Textile Marketing and Sales
  • Textile Administration
  • Chapter 20 Summary
  • Chapter 20 Review and Assess
• CHAPTER 21 Careers in Apparel Design and Production
• • Chapter 21 Fashion Terms
  • Chapter 21 Objectives
  • Apparel Design
  • Apparel Manufacturing
  • Production Management
  • Sales and Distribution
  • Top Management
  • Administrative Employees
  • Chapter 21 Summary
  • Chapter 21 Review and Assess
• CHAPTER 22 Fashion Merchandising and Other Retail Industry Careers
• • Chapter 22 Fashion Terms
  • Chapter 22 Objectives
  • Retail Job Generalities
  • Merchandise Planning and Buying
  • Direct Selling
  • Other Store Operations
  • Retail Management
  • Chapter 22 Summary
  • Chapter 22 Review and Assess
• CHAPTER 23 Careers in Fashion Promotion
• • Chapter 23 Fashion Terms
  • Fashion Advertising
  • Fashion Display
  • Other Fashion Promotion Careers
  • Fashion Publicity
  • Chapter 23 Summary
  • Chapter 23 Review and Assess
• CHAPTER 24 Other Careers and Entrepreneurial Opportunities
• • Chapter 24 Fashion Terms
  • Chapter 24 Objectives
  • Apparel Educators
  • The Home Sewing Industry
  • Textile and Clothing Historians
  • Theatrical Costumers
  • Clothing Care
  • Entrepreneurs
  • Chapter 24 Summary
  • Chapter 24 Review and Assess
• Glossary
• • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • Y
• Index
• • A
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • Y
  • Z