12
Store Décor and Atmospherics 441
Merchandise Presentation 442
Merchandise Fixtures 443
Merchandise Arrangements on Walls 446
Interior Displays 447
Components of Displays 449
Planning Interior Displays 453
Window Displays 454
Advantages and Disadvantages of
Window Displays 454
Types of Display Windows 455
Nonstore Visual Merchandising 457
23 Special Event
Fashion Shows 460
Fashion Shows Serve
Many Purposes 461
Types of Fashion Shows 462
Planning Fashion Shows 463
The Fashion Show Coordinator 464
Pinpointing the Audience 464
Deciding on the Theme 465
Timing and Location for the Show 465
Safety and Security Considerations 466
Budget Planning 466
Coordinating Merchandise
and Models 467
Merchandise Selection 468
Model Selection 470
The Fittings and Lineup 472
Coordinating Physical Layout,
Music, Choreography, and
Commentary 473
The Physical Layout 474
The Music 476
The Choreography 477
The Commentary 478
Promoting and Presenting
the Show 479
Invitations, Tickets, and Programs 480
Rehearsals and Show Time! 480
Follow-Up and Evaluation 483
Part 7 Part 7
Fashion Business in Fashion Business in
Today’s World Today’s World
24 A Global
Perspective 486
Trade Trends and Policy 487
Free Trade Versus Protectionism 488
World Trade Organization 490
The Relationship of Textiles/Apparel
to Developing Nations 490
Trade with Developing Nations 491
The World’s Major Trade
Regions 492
Asia-Pacifi c Plus India 492
Europe Plus North Africa 494
The Americas 494
International Sourcing for
U.S. Fashion Importing 496
Methods of Offshore Sourcing 497
International Market Opportunities
for U.S. Fashion Exporting 498
International Retailing 500
Satisfying Market Differences 501
Discovering Offshore Sources
and Opportunities 502
25 The Latest Fashion
Business Trends 505
Satisfying a Changing
Consumer Market 506
The Importance of Demographics and
Psychographics 507
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