13
Niche Marketing 509
Database Research for Niche
Marketing 511
Trends in Retail Formats 512
Discount Retailing 513
Nonstore Retailing 515
Multichannel Retailing 519
Survival Business Strategies 520
Horizontal Restructuring of the Industry 520
Vertical Restructuring of the Industry 522
Supply Chain Collaboration 522
Employee Recruitment and Training 523
Customization Through
Technology 524
Part 8 Part 8
Your Future in the Fashion Your Future in the Fashion
Industry Industry
26 Is a Fashion Career
in Your Future? 532
An Overview of the Field
of Fashion 533
Steps Along a Career Path 534
Job Levels Along the Way 534
Selecting a Career Path 535
Evaluate Yourself 536
Evaluate Careers 538
Strive Toward the Needed
Training and Experience 539
Educational Requirements 540
Gaining Experience 542
What Compensation Can
You Expect? 543
Additional Compensation 544
Ethical and Legal Issues
of Employment 545
Workplace Diversity 545
Maintaining High Ethical Standards 546
Fashion Industry Future
for Employment 547
27 Textile and
Apparel Careers 550
A Career in the Textile Industry 551
Textile Research and Development 551
Textile Design Employment 553
Textile Production 558
A Career in the Apparel Industry 559
Fashion Design 559
Apparel Manufacturing 561
Textile and Apparel Sales
and Distribution 566
Sales Positions 567
Distribution Jobs 568
28 Retail Careers 571
Is a Retail Career in
Your Future? 572
Retail Sales Positions 574
The Merchandise Management
Career Track 576
Retail Buyers 577
Merchandise Managers 580
Fashion Director 581
The Operations Management
Career Track 581
Other Retail Employees 582
Stockkeeping Employees 582
Additional Retail Jobs 583
29 Promotion Careers 588
Communicating Fashion 589
Modeling 589
Fashion Photography 592
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