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Unit 1
Fashion and Business Concepts
Chapter 1 The Importance of
Clothing and Fashion .............2
Chapter 2 Fashion Movement. .............18
Chapter 3 Basic Economic Concepts .........36
Chapter 4 Substance of the Fashion Industry ..54
Chapter 5 Satisfying the Fashion Market. .....72
Unit 2
Textile/Apparel Building Blocks
Chapter 6 Textile Fibers and Yarns. .........96
Chapter 7 Textile Fabrics and Finishes ......118
Unit 3
Designing and
Producing Apparel
Chapter 8 Using Design in Fashion. ........142
Chapter 9 The Fashion Design Segment .....162
Chapter 10 Ready-to-Wear Manufacturing ....188
Chapter 11 Wholesale Apparel Distribution ...210
Unit 4
Retail Business Fundamentals
Chapter 12 The Retail Segment ............236
Chapter 13 Retail Positioning. .............260
Brief Contents
Chapter 14 Retail Merchandise ............286
Chapter 15 Planning to Buy ...............306
Chapter 16 Merchandise Buying ...........328
Unit 5
Strategies for Retail Success
Chapter 17 Business Communications
and Technology ...............352
Chapter 18 Successful Selling .............376
Chapter 19 Calculating Financial Results .....398
Chapter 20 Service, Safety, and Security. .....422
Unit 6
Fashion Promotion
Chapter 21 Fashion Promotion
and Advertising ...............448
Chapter 22 Visual Merchandising ..........476
Chapter 23 Special Event Fashion Shows .....498
Unit 7
The Fashion Business Today
Chapter 24 A Global Perspective ...........524
Chapter 25 The Fashion Industry—
Moving Forward ..............548
Chapter 26 Your Fashion Career. ...........576
Glossary. ..............................602
Index .................................619