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Contents
Unit 1
Fashion and Business Concepts
Chapter 1 The Importance of Clothing and Fashion ...2
The Reasons for Wearing Clothing. .........................4
Why People Select Certain Clothes. .........................8
Ongoing Fashion Perspectives .............................10
Chapter 2 Fashion Movement .........................18
Understanding Fashion Movement ..........................20
Theories of Fashion Movement ............................21
The Fashion Cycle ......................................23
Principles of Fashion Movement. ...........................26
Factors That Speed or Slow Fashion Movement. ................28
The Importance of Fashion Change .........................34
Chapter 3 Basic Economic Concepts .................36
The Free-Market System .................................38
Competitive Market Structures ............................41
Basic Forms of Business Organizations ......................42
The Concept of Marketing ................................47
The Concept of Merchandising. ............................50
Chapter 4 Substance of the Fashion Industry. ........54
The Soft Goods Chain ...................................56
The Four-Groups Approach ...............................57
Vertical Integration .....................................59
Commodity, Fashion, and Seasonal Goods ....................60
Other Textile End-Use Industries ...........................61
Fashion Industry Associations and Publications ................65
Geographic Locations of Industry Segments ...................68
Chapter 5 Satisfying the Fashion Market. .............72
Market Growth and Share ................................74
Market Segmentation. ...................................74
Market Research .......................................77
Product Development ...................................80
Using Information Technology. ............................80
Improving the Industry ..................................90
Lorraine Kourafas/Shutterstock.com
Contents
Unit 1
Fashion and Business Concepts
Chapter 1 The Importance of Clothing and Fashion ...2
The Reasons for Wearing Clothing. .........................4
Why People Select Certain Clothes. .........................8
Ongoing Fashion Perspectives .............................10
Chapter 2 Fashion Movement .........................18
Understanding Fashion Movement ..........................20
Theories of Fashion Movement ............................21
The Fashion Cycle ......................................23
Principles of Fashion Movement. ...........................26
Factors That Speed or Slow Fashion Movement. ................28
The Importance of Fashion Change .........................34
Chapter 3 Basic Economic Concepts .................36
The Free-Market System .................................38
Competitive Market Structures ............................41
Basic Forms of Business Organizations ......................42
The Concept of Marketing ................................47
The Concept of Merchandising. ............................50
Chapter 4 Substance of the Fashion Industry. ........54
The Soft Goods Chain ...................................56
The Four-Groups Approach ...............................57
Vertical Integration .....................................59
Commodity, Fashion, and Seasonal Goods ....................60
Other Textile End-Use Industries ...........................61
Fashion Industry Associations and Publications ................65
Geographic Locations of Industry Segments ...................68
Chapter 5 Satisfying the Fashion Market. .............72
Market Growth and Share ................................74
Market Segmentation. ...................................74
Market Research .......................................77
Product Development ...................................80
Using Information Technology. ............................80
Improving the Industry ..................................90
Lorraine Kourafas/Shutterstock.com