xiv
Chapter 10 Ready-to-Wear Manufacturing. ...........188
The Business of Apparel Manufacturing. ....................190
Inside and Outside Shops. ...............................194
Preproduction Procedures ...............................196
Apparel Production ....................................201
Employer Concerns ....................................204
Offshore Production ...................................206
Infl of Unions ....................................207 fluence
Chapter 11 Wholesale Apparel Distribution ...........210
Inventory Management .................................212
Benchmarking for Quality Products ........................214
Trademark Protection ..................................217
Technological Advances in Apparel Manufacturing ............218
Selling the Finished Apparel .............................223
Distribution of the Finished Apparel .......................228
Apparel Industry Trade Information. .......................232
Unit 4
Retail Business Fundamentals
Chapter 12 The Retail Segment. .....................236
Functional Areas of Fashion Retail Firms. ...................238
Main Types of Apparel Retailers ..........................239
Retail Trade Associations and Publications. ..................257
Chapter 13 Retail Positioning. ........................260
Targeting a Specific Market ..............................262 fi
Differentiating from Competitors ..........................264
Product Strategy ......................................268
Price Strategy ........................................270
Place Strategy ........................................272
Promotion Strategy ....................................278
Recent Trends in Retail Positioning ........................280
Chapter 14 Retail Merchandise. ......................286
Women’s Apparel .....................................288
Men’s Apparel. .......................................292
Infants’ and Children’s Apparel ...........................295
Accessories ..........................................299
Cosmetics Industry Products .............................302
Ollyy/Shutterstock.com
Chapter 10 Ready-to-Wear Manufacturing. ...........188
The Business of Apparel Manufacturing. ....................190
Inside and Outside Shops. ...............................194
Preproduction Procedures ...............................196
Apparel Production ....................................201
Employer Concerns ....................................204
Offshore Production ...................................206
Infl of Unions ....................................207 fluence
Chapter 11 Wholesale Apparel Distribution ...........210
Inventory Management .................................212
Benchmarking for Quality Products ........................214
Trademark Protection ..................................217
Technological Advances in Apparel Manufacturing ............218
Selling the Finished Apparel .............................223
Distribution of the Finished Apparel .......................228
Apparel Industry Trade Information. .......................232
Unit 4
Retail Business Fundamentals
Chapter 12 The Retail Segment. .....................236
Functional Areas of Fashion Retail Firms. ...................238
Main Types of Apparel Retailers ..........................239
Retail Trade Associations and Publications. ..................257
Chapter 13 Retail Positioning. ........................260
Targeting a Specific Market ..............................262 fi
Differentiating from Competitors ..........................264
Product Strategy ......................................268
Price Strategy ........................................270
Place Strategy ........................................272
Promotion Strategy ....................................278
Recent Trends in Retail Positioning ........................280
Chapter 14 Retail Merchandise. ......................286
Women’s Apparel .....................................288
Men’s Apparel. .......................................292
Infants’ and Children’s Apparel ...........................295
Accessories ..........................................299
Cosmetics Industry Products .............................302
Ollyy/Shutterstock.com