xv
Chapter 15 Planning to Buy ..........................306
The Merchandise Planning Function .......................308
Gathering Planning Information ..........................308
Preparing Buying Plans. ................................311
Additional Planning Considerations. .......................315
Ongoing Inventory Management ..........................317
Selecting Merchandise Resources. .........................318
Chapter 16 Merchandise Buying .....................328
Market Weeks. .......................................330
Trade Shows .........................................333
Apparel Marts. .......................................334
Domestic Fashion Markets. ..............................336
Buying Offshore Goods .................................339
Helpful Buying Resources ...............................340
Market Trip Strategies ..................................343
Writing the Orders ....................................347
Unit 5
Strategies for Retail Success
Chapter 17 Business Communications
and Technology ..................................352
Internal Business Communication .........................354
The Communication Process .............................355
Technology for Communicating Information .................361
Staying Current with Business Communication ...............373
Chapter 18 Successful Selling .......................376
The Direct Selling Function. .............................378
Creating a Selling Environment ...........................382
Using the Selling Steps Effectively .........................385
Merchandise Sales Transactions. ..........................394
Chapter 19 Calculating Financial Results .............398
Financial Records .....................................400
The Operating Statement ................................400
Comparative Analysis ..................................404
Pricing Considerations. .................................410
Pricing Calculations ...................................412
Various Pricing Strategies ...............................418
Georgejmclittle/Shutterstock.com
Chapter 15 Planning to Buy ..........................306
The Merchandise Planning Function .......................308
Gathering Planning Information ..........................308
Preparing Buying Plans. ................................311
Additional Planning Considerations. .......................315
Ongoing Inventory Management ..........................317
Selecting Merchandise Resources. .........................318
Chapter 16 Merchandise Buying .....................328
Market Weeks. .......................................330
Trade Shows .........................................333
Apparel Marts. .......................................334
Domestic Fashion Markets. ..............................336
Buying Offshore Goods .................................339
Helpful Buying Resources ...............................340
Market Trip Strategies ..................................343
Writing the Orders ....................................347
Unit 5
Strategies for Retail Success
Chapter 17 Business Communications
and Technology ..................................352
Internal Business Communication .........................354
The Communication Process .............................355
Technology for Communicating Information .................361
Staying Current with Business Communication ...............373
Chapter 18 Successful Selling .......................376
The Direct Selling Function. .............................378
Creating a Selling Environment ...........................382
Using the Selling Steps Effectively .........................385
Merchandise Sales Transactions. ..........................394
Chapter 19 Calculating Financial Results .............398
Financial Records .....................................400
The Operating Statement ................................400
Comparative Analysis ..................................404
Pricing Considerations. .................................410
Pricing Calculations ...................................412
Various Pricing Strategies ...............................418
Georgejmclittle/Shutterstock.com