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A Guided Tour…
Through in-depth exploration, Fashion Marketing &
Merchandising students will acquire information
about the foundational concepts essential to career
success in the fashion business. The easy-to-read
style, meaningful application activities, and highly
visual elements present text concepts in a realistic,
engaging format.
Learning Outcomes
At the beginning of each chapter, a list of Learning
Outcomes guides students’ learning as they read the
material presented. Each outcome is aligned with the
content headings, as well as with the summary at the
end of the chapter. This alignment provides a logical
flow through each page of the material so that students
may build on individual knowledge as they progress
through the chapters.
Critical-thinking Skills
Critical-thinking skills are necessary for today’s work-
place. By reading the special feature Think Critically,
students have an opportunity to apply critical-thinking
skills as they explore industry-related topics and issues
related to today’s fashion. Each feature includes a
Reflect and Discuss fl activity through which students
critically examine industry concepts with real-world
applications.