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End-of-Chapter Content
End-of-chapter material provides opportunity for the review and
application of text concepts.
• Summary. A concise summary links the
chapter learning outcomes to a brief review
of chapter content for student reference.
• Fashion in Review. The review ques-
tions help reinforce essential concepts
presented in the chapter so students
can assess their understanding of the
text material.
• Fashion in Action. These application
activities provide real-world practice for
developing fashion workplace knowledge
and skills, including teamwork, commu-
nication, research, and critical thinking.
• Companion Website. The link to the
G-W Learning companion website pro-
vides students with a range of online
study tools to reinforce text concepts and
assess learning.
Technology
As the apparel and fashion industry evolves in the 21st
Century, use of technology becomes more critical. To
keep students up-to-date on the latest industry trends,
Fashion Marketing &Merchandising brings to the forefront
the latest information on mar-
keting technology, SEO, mobile
and location-based marketing,
social media, online styling ser-
vices, fast fashion, online mar-
ketplaces, and more.