Copyright Goodheart-Willcox Co., Inc. Chapter 4 Substance of the Fashion Industry 67
Trade Publications
Trade publications are magazines, newspapers, and books that deal specifi-fi
cally with a certain industry or segment of an industry. They keep companies
and employees informed about the latest technology and news of their trade.
Several trade publications of the past have merged into one strong voice about
their segment of the industry. Others now disseminate industry news and
information to their distribution list, and anyone else interested, over the
Internet rather than printing and mailing. Some of the main trade publica-
tions of the soft goods chain are listed in Figure 4.13.
Women’s Wear Daily (WWD) is a newspaper that reports fashion trends,
design and manufacturing information, fashion events, and business and
financial news of the apparel trade. It is not pinpointed in Figure 4.13 because
it is important to the entire pipeline. It mainly covers women’s fashion, but
also features textile and menswear news.
Figure 4.12 Th is abbreviated list of benefi ts of membership in The Fashion Group International illustrates how benefi cial the
organization can be for those who meet the criteria to be able to join.
The Fashion Group International (FGI)
Membership in FGI means the following:
Associating with successful professionals in a wide field of fashion-related businesses, as a source of information
and action
Belonging to an organization with an educational and cultural role, as well as a social network of peers
Being in touch with the business, marketing, and distribution of fashion through planned programming for industry
leaders
Viewing selected designer textiles and garments from European and American collections from the various showings
Joining fellow FGI members who head major fashion or cosmetic corporations in their offices for business and
trend talks
Hearing experts speak about specific markets, such as accessories, menswear, visual marketing, home fashions, etc.
Sending regional FGI officers to a New York conference each year to discuss business, exchange ideas, and
review events
Receiving an FGI newsletter about new members, major events, regional group activities, and the network calendar
Having access to FGI members throughout the world for information and assistance when traveling
Presenting awards to outstanding designers, journalists, and executives at a gala international fashion dinner
Being listed in the FGI Membership Directory, the “Who’s Who” of the fashion business around the world
Participating on committees that develop programs, generate membership, create publications, and interact with
members
Addressing such concerns of fashion industry professionals as career choices and changes, job referrals,
workshops, and counseling
Having a say in the bylaws, guidelines, and selection of officers of regional groups and the international organization
Attending the Annual Meeting in New York, with working sessions, industry speakers, and interaction with FGI officers
Having newsflashes, reports, and slide presentations from FGI events available for use in a member’s own business
Supporting FGI activities, scholarships, education projects, community service, and special events
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