Author: Mary G. Wolfe

Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. Pages can be printed and turned in for grading or checking.

Table of Contents

Abbreviated Contents

Fashion Marketing & Merchandising, 4th Edition, Workbook

• Front Matter
• Part 1 Basic Fashion and Business Concepts
• • 1 - The Meaning of Clothing and Fashion
  • 2 - Fashion Movement
  • 3 - Basic Economic Concepts
  • 4 - Substance of the Fashion Industry
  • 5 - Satisfying the Fashion Market
• Part 2 Textile/Apparel Building Blocks
• • 6 - Textile Fibers and Yarns
  • 7 - Textile Fabrics and Finishes
• Part 3 Designing and Producing Apparel
• • 8 - Using Design in Fashion
  • 9 - The Fashion Design Segment
  • 10 - Ready-to-Wear Manufacturing
  • 11 - Wholesale Apparel Marketing and Distribution
• Part 4 Retail Business Fundamentals
• • 12 - The Retail Segment
  • 13 - Retail Positioning
  • 14 - Retail Merchandise
  • 15 - Planning to Buy
  • 16 - Merchandise Buying
• Part 5 Strategies for Retail Success
• • 17 - Communicating Information
  • 18 - Concepts for Successful Selling
  • 19 - Calculating Financial Results
  • 20 - Service, Safety, and Security
• Part 6 Fashion Promotion
• • 21 - Fashion Promotion Through Advertising and the Press
  • 22 - Visual Merchandising
  • 23 - Special Event Fashion Shows
• Part 7 Fashion Business in Today's World
• • 24 - A Global Perspective
  • 25 - The Latest Fashion Business Trends
• Part 8 Your Future in the Fashion Industry
• • 26 - Is a Fashion Career in Your Future?
  • 27 - Textile and Apparel Careers
  • 28 - Retail Careers
  • 29 - Promotion Careers
  • 30 - Entrepreneurship and Other Fashion-Related Careers