15
Business Ethics: Computer Ethics 164
Build Your Business Portfolio 171
Careers and Communication 171
Event Prep: Business Communication 171
Chapter Review and Assessment
Chapter Summary 169
Review Your Knowledge 169
Apply Your Knowledge 170
Practice What You Have Learned 170
Connections Across the Curriculum 170
Chapter 8
Writing Style
172
Writing Style and Tone 173
Choosing the Right Words 173
Structuring Clear and Concise Sentences 182
Writing Effective Paragraphs 185
Special Features
Go Green 173
Business Protocol: E-mail Netiquette 175
Teamwork 181
Case: The Price Is Right 185
Build Your Business Portfolio 191
Careers and Communication 191
Event Prep: Desktop Publishing 191
Chapter Review and Assessment
Chapter Summary 189
Review Your Knowledge 189
Apply Your Knowledge 189
Practice What You Have Learned 190
Connections Across the Curriculum 190
Chapter 9
Formatting Letters,
Memos, and E-Mails
192
Formatting 193
Formatting Letters 196
Formatting Memos 205
Formatting E-Mail 208
Special Features
Go Green 193
Case: Policy Change 197
Teamwork 205
Teamwork 208
Case: Is the Meeting On? 211
Business Ethics: Ethical Messages 213
Build Your Business Portfolio 216
Careers and Communication 216
Event Prep: Word Processing 216
Chapter Review and Assessment
Chapter Summary 214
Review Your Knowledge 214
Apply Your Knowledge 214
Practice What You Have Learned 215
Connections Across the Curriculum 215
Chapter 10
Writing
Effective Business
Communication
218
Planning 219
Providing Information 219
Directions and Instructional Messages 225
Writing a Technical Message 228
Making Requests 229
Responding to Requests 236
Writing Business Messages to Persuade 239
Writing a Sales Message 244
Special Features
Go Green 219
Case: Problem Solved 222
Teamwork 235
Case: The Play Is the Thing 235
Business Protocol:
Social Networking Media 238