18
Unit 6 Unit 6
Writing for Writing for
Successful Successful
Business Business
Purposes Purposes
Build Your Business Portfolio 340
Careers and Communication 340
Event Prep: Help Desk 341
Chapter Review and Assessment
Chapter Summary 339
Review Your Knowledge 339
Apply Your Knowledge 339
Practice What You Have Learned 340
Connections Across the Curriculum 340
Chapter 15
Reading with a
Purpose
342
Reading Is a Skill 342
Active Reading 344
Reading Approaches 348
General Reading Techniques 353
Improving Your Reading Skills 356
Special Features
Go Green 342
Business Ethics: Truthful Applications 344
Case: Consider the Source 346
Teamwork 348
Case: The Bottom Line 350
Teamwork 353
Build Your Business Portfolio 360
Careers and Communication 360
Event Prep: Business Communication 360
Chapter Review and Assessment
Chapter Summary 358
Review Your Knowledge 358
Apply Your Knowledge 359
Practice What You Have Learned 359
Connections Across the Curriculum 359
362
Chapter 16
Writing and
Interviewing for
Employment
364
Writing a Résumé 365
Parts of the Résumé 365
Résumé Formats 372
Publishing Your Résumé 377
Cover Messages 379
Job Interview 382
Evaluating the Interview 387
Interview Follow-Up Messages 388
Employment Process 392
Career Planning 393