The graphic communications fi eld (sometimes
called graphic arts or simply printing) has undergone
sweeping changes in recent years with the
introduction of computers and digital technology in
virtually every aspect of the industry. Digital image
capture and manipulation, electronic prepress
operations, computer-based systems for managing
most aspects of a business, computer-to-plate
technology, electronic control systems on presses
and bindery equipment, and many other advances
have changed the fundamental ways that most
printing and related operations are performed. It is
probably safe to say that the industry has seen more
extensive changes in the 15 years than have taken
place in the fi ve centuries since Johannes Gutenberg
began printing from movable type in the mid-1400s.
Graphic Communications refl ects these
changes in the industry, with chapters devoted
to in-depth coverage of color science, electronic
prepress and digital printing, digital image capture,
color management, and fl exography. Other chapters
provide important information on design and layout,
text composition, page composition, stripping and
imposition, contacting, the business aspects of
printing, and careers in graphic communications
have been extensively revised. Strong emphasis has
been placed on safety and workplace health matters
and on environmental considerations.
Information on new methods and equipment
has been incorporated throughout the book, while
information on processes that have become obsolete
has been condensed and treated in a historical
context. The aim is to better prepare today’s graphic
communications student for a career in this rapidly
evolving fi eld.
Since “a picture is worth a thousand words,”
Graphic Communications is highly illustrated. To
clarify the complex processes of the industry, literally
hundreds of full-color illustrations are used. Color is
also used to enhance the educational value of many
of the line art illustrations and to stress safety rules
given throughout the text.
Graphic Communications is a valuable source
of information for anyone entering any area of the
printing industry today. This text will help you become
well-versed in most aspects of printing technology.
Z.A. Prust, Ed.D.
Introduction
3