9
Type Size 94
Line Length 94
Line Spacing 95
Typefaces for Display 95
Chapter 5
Design and Layout 98
The Graphic Designer 99
Career Link:
Graphic Designer 100
Elements of Design 100
Lines 100
Shapes 101
Mass 102
Texture 102
Color 102
Principles of Design 104
Balance 104
Contrast 104
Unity 105
Rhythm 106
Proportion 106
Think Green: Reduction 107
Elements of Layout 107
Body Type 108
Display Type 108
Illustrations 109
White Space 109
Developing a Layout 109
Project Objective 110
Product Message 110
Style and Format 110
Layout Requirements 111
Printing Requirements 111
Layout Methods 111
Thumbnail Sketches 111
Rough Layout 112
Comprehensive Layout 112
Specifications 113
Copyfitting 114
Academic Link: Manual Copyfi tting
Calculations 116
Processing Illustrations 116
Graphics Programs 116
Chapter 6
Traditional Text Composition 118
Relief Composition 119
Materials Used for Relief Type 120
First- and Second-Generation Image
Carriers 120
Setting Metal Relief Type 121
Cold Type Composition 123
Strike-On Composition 123
Hand Composition Methods 124
Think Green: Paper Waste Overview 125
Chapter 7
Digital Prepress 126
Digital Basics 127
Computer Platforms 128
Memory Types 129
Input Devices 131
Output Devices 131
Preparing Content 134
Text Preparation 135
Graphics Preparation 135
Digital Page Composition 138
Composition Software Features 138
Master Pages and Templates 141
Importing Text 142
Importing Graphics 142
Font Formats and Management 143
Creating Digital Image and
Design Files 146