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Graphic Communications
Copyright Goodheart-Willcox Co., Inc.
When the content is size specific, maintaining the
proportional relationship of the elements is important.
For instance, in an advertisement for jewelry, a
diamond ring and a diamond pendant should be
proportional. If the ring is enlarged to show more
clearly, the size of the pendant becomes unknown.
Using a frame of reference for an item is very
important if the item is not something that can stand on
its own. An example would be showing a bottle. Bottles
come in all shapes and sizes. Without something else
to help determine its relative size, the viewer has to
guess. Shoes, on the other hand, do not require a
frame of reference. While shoes come in all shapes
and sizes, we still know about how big they are.
Color
Color is an important element to be considered r
when planning or designing a printed product.
Color can draw attention and produce a strong
emotional and psychological impact. Different
colors have traditional and symbolic meanings. A
basic understanding of color is essential to creating
a good design.
Using color thoughtfully and with a meticulous plan
can make a design, while adding color randomly can
destroy it. Color in design should be simple. It can be
used to organize or highlight, provide direction or make
a statement, or add interest and variety to a design. A
small amount of color can heighten the visual quality
of a page, and it should be part of your original plan.
Using many colors with randomness adds clutter and
confusion for the viewer. See Figure 7-10.
Color does not exist alone. Each color you place
on a page is affected by the other elements around
it, including the substrate, other colors, shapes, and
quantities. Knowing some basic facts about color
will help you make good color decisions.
Goodheart-Willcox Publisher
Figure 7-10. Adding color randomly and with no purpose creates a cluttered look.
Section 1
Technology and Engineering
Chapter 1
Technology 1
Chapter 2
Engineering 13
Chapter 3
Engineering Design 27
Section 2
Engineering Teams
Chapter 4
Problem Solving 61
Chapter 5
Team Work 75
Chapter 6
Modeling Designs 99
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