Author: Z. A. Prust and Peggy B. Deal

Graphic Communications uses an easy-to-understand approach to teach the processes, methods, and equipment used in the graphic design and printing industry, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Career and professional business chapters help prepare students for futures in industry, while technical chapters offer new hands-on projects related to typography, design, layout. Newer processes, such as updates to digital printing and web design, and technological advancements have been included in this edition.

Table of Contents

Abbreviated Contents

Graphic Communications: Digital Design and Print Essentials 7e, Online Textbook

• Graphic Communications
• Copyright © 2024 by The Goodheart-Willcox Company, Inc.
• Preface
• About the Authors
• Reviewers
• Acknowledgments
• New to This Edition
• Credentialing Partners and Support
• • Print [ ED ] Accreditation and Certification
• Guided Tour
• Tools for Student and Instructor Success
• • Student Tools
  • Instructor Tools
• Brief Contents
• Contents
• Feature Contents
• Chapter 1 Overview of Graphic Communications
• • Chapter 1 Learning Objectives
  • Chapter 1 Key Terms
  • Chapter 1 Thinking About Graphic Communications
  • Chapter 1 Introduction
  • Why Is Communication Important?
  • Producing Visual Images
  • Printing Processes
  • Binding and Finishing
  • Printing Segments of the Industry
  • Electronic Delivery
  • Chapter 1 Review
• Chapter 2 Graphic Communications Careers
• • Chapter 2 Learning Objectives
  • Chapter 2 Key Terms
  • Chapter 2 Thinking About Graphic Communications
  • Chapter 2 Introduction
  • Careers in the Graphic Communications Industry
  • Preparing for a Career in the Graphic Communications Industry
  • Finding a Job
  • Work Habits
  • Entrepreneurship
  • Technological Growth
  • Chapter 2 Review
• Chapter 3 Preparing for a Career in Graphic Communications
• • Chapter 3 Learning Objectives
  • Chapter 3 Key Terms
  • Chapter 3 Thinking About Graphic Communications
  • Chapter 3 Introduction
  • Education
  • Résumé
  • Portfolio
  • Finding a Job
  • Work Habits
  • Copyright Laws and Ethics
  • Entrepreneurship
  • Chapter 3 Review
• Chapter 4 Safety and Health
• • Chapter 4 Learning Objectives
  • Chapter 4 Key Terms
  • Chapter 4 Thinking About Graphic Communications
  • Chapter 4 Introduction
  • Safety and Health Program
  • Mechanical Hazards
  • Chemical Hazards
  • Fire Prevention
  • Noise
  • Light Hazards
  • Ergonomic Hazards
  • Environmental Compliance
  • Maintaining Tools, Equipment, and Machines
  • Chapter 4 Review
• Chapter 5 Applied Math
• • Chapter 5 Learning Objectives
  • Chapter 5 Key Terms
  • Chapter 5 Thinking About Graphic Communications
  • Chapter 5 Introduction
  • Measurement Principles
  • Metric System
  • Type Measurement
  • Measuring Paper Sizes
  • Paper Weight
  • Image Measurement
  • Chapter 5 Review
• Chapter 6 Typography
• • Chapter 6 Learning Objectives
  • Chapter 6 Key Terms
  • Chapter 6 Thinking About Graphic Communications
  • Chapter 6 Introduction
  • Typefaces
  • Type Style Development
  • Typeface Classifications
  • Typeface Families, Series, and Fonts
  • Measuring Type
  • Legibility and Readability Factors
  • Typography Details
  • Choosing the Right Typeface
  • Web Typography
  • Chapter 6 Review
• Chapter 7 Design and Layout
• • Chapter 7 Learning Objectives
  • Chapter 7 Key Terms
  • Chapter 7 Thinking About Graphic Communications
  • Chapter 7 Introduction
  • The Graphic Designer
  • Elements of Design
  • Principles of Design
  • Gestalt
  • Layout
  • Developing a Layout
  • Chapter 7 Review
• Chapter 8 Evaluation and Critique
• • Chapter 8 Learning Objectives
  • Chapter 8 Key Terms
  • Chapter 8 Thinking About Graphic Communications
  • Chapter 8 Introduction
  • Analyzing
  • Constructive Criticism
  • Giving Feedback
  • Receiving Feedback
  • Chapter 8 Review
• Chapter 9 Digital Prepress and Production
• • Chapter 9 Learning Objectives
  • Chapter 9 Key Terms
  • Chapter 9 Thinking About Graphic Communications
  • Chapter 9 Introduction
  • Digital Basics
  • Preparing Content
  • Graphics
  • Page Layout
  • Color of Images
  • Resolution
  • Proofreading
  • Preflighting
  • Sending Files to the Printer
  • Production Proofs
  • Digital Prepress Workflow
  • Chapter 9 Review
• Chapter 10 Image Capture
• • Chapter 10 Learning Objectives
  • Chapter 10 Key Terms
  • Chapter 10 Thinking About Graphic Communications
  • Chapter 10 Introduction
  • Analog and Digital Images
  • Light Sensors
  • Digital Cameras and Camera Backs
  • Digital Camera Considerations
  • File Formats
  • Digital Camera Components and Features
  • Lighting Considerations
  • Scanners
  • Image Resolution
  • Image File Storage and Transfer
  • Image Manipulation
  • Future Trends
  • Chapter 10 Review
• Chapter 11 Color
• • Chapter 11 Learning Objectives
  • Chapter 11 Key Terms
  • Chapter 11 Thinking About Graphic Communications
  • Chapter 11 Introduction
  • Color Science
  • Color Space
  • Printed Color
  • Color Measurement
  • The Human Visual System
  • Chapter 11 Review
• Chapter 12 Color Management
• • Chapter 12 Learning Objectives
  • Chapter 12 Key Terms
  • Chapter 12 Thinking About Graphic Communications
  • Chapter 12 Introduction
  • Standards, Regulations, and Color Models
  • Color Management Systems ( CMS )
  • Color Correction
  • Trapping
  • Screening
  • Preflighting
  • Proofing
  • Ink Colors
  • Chapter 12 Review
• Chapter 13 Digital Printing
• • Chapter 13 Learning Objectives
  • Chapter 13 Key Terms
  • Chapter 13 Thinking About Graphic Communications
  • Digital Printing Overview
  • Digital Printing Methods
  • Digital Printing Applications
  • Advantages and Disadvantages of Digital Printing
  • Chapter 13 Review
• Chapter 14 Printing Processes
• • Chapter 14 Learning Objectives
  • Chapter 14 Key Terms
  • Chapter 14 Thinking About Graphic Communications
  • Chapter 14 Introduction
  • Relief Printing
  • Intaglio Printing
  • Planographic Printing
  • Screen Printing
  • Chapter 14 Review
• Chapter 15 Substrates
• • Chapter 15 Learning Objectives
  • Chapter 15 Key Terms
  • Chapter 15 Thinking About Graphic Communications
  • Chapter 15 Introduction
  • Papermaking History
  • Making Paper
  • Paper Types
  • Paper Applications
  • Paper Characteristics
  • Qualities of Paper
  • Envelopes
  • Plastic Substrates
  • Environmental Issues
  • Chapter 15 Review
• Chapter 16 Ink
• • Chapter 16 Learning Objectives
  • Chapter 16 Key Terms
  • Chapter 16 Thinking About Graphic Communications
  • Chapter 16 Introduction
  • Ink Ingredients
  • Ink Properties
  • Ink Types
  • Specialized Inks
  • Mixing, Matching, and Proofing
  • Ink Mileage
  • Ordering Ink
  • Ink - Related Challenges
  • Process Ink Analysis
  • Chapter 16 Review
• Chapter 17 Finishing and Binding
• • Chapter 17 Learning Objectives
  • Chapter 17 Key Terms
  • Chapter 17 Thinking About Graphic Communications
  • Chapter 17 Introduction
  • Cutting
  • Folding Operations
  • Other Finishing Operations
  • Binding
  • Packaging
  • Chapter 17 Review
• Chapter 18 The Business of Graphic Communications
• • Chapter 18 Learning Objectives
  • Chapter 18 Key Terms
  • Chapter 18 Thinking About Graphic Communications
  • Chapter 18 Introduction
  • Planning for Growth and Success
  • Business Basics
  • Best Practices
  • Standards and Specifications
  • Copyright Laws
  • Industry Challenges
  • Chapter 18 Review
• Appendix A
• • Typefaces
• Appendix B
• • Useful Information
• Appendix C
• • SkillsUSA—Preparing Students for Leadership in the World of Work
  • Introduction to SkillsUSA
  • SkillsUSA Leadership Opportunities
  • SkillsUSA Competitions
• Glossary
• • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Z
• Index
• • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
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  • P
  • Q
  • R
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  • X
  • Y
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