On-the-Job Skills 537
Grooming 537
Attitude 539
Work Habits 540
Business Etiquette 540
Health 542
Advancement Skills 546
Continuing Education 546
Leadership 546
Professional Associations 547
Changing Jobs 547
Balancing Multiple Roles 548
Chapter 24
Starting a Business 552
Entrepreneurship 553
Where to Start 553
Buy an Existing Business 553
Buy a Franchise 554
Start from Scratch 557
Ownership Structure 557
Cost 558
Business Plan 558
Executive Summary 559
Description of Business 560
Industry/Market Analysis 560
Customers 561
Marketing Plan 561
Operations Plan 562
Financial Plan 562
Resources for Entrepreneurs 563
Appendixes
A: Professional and Business
Associations 566
B: Career and Technical Student
Organizations (CTSOs) 568
C: State Tourism
Organizations 569
Glossary 573
Index 590
Industry Leaders
Herman Cain 31
Walt Disney 45
The Marriotts 78
Lawrence F. Levy 100
Alice Waters 121
Walter Cotta 142
Roberto Alicea 161
Regynald Washington 217
Conrad Hilton 230
Valerie Ferguson 262
Ted Teng 281
Elaine Grossinger Etess 305
Rodolpho Casparius 330
Raymond Albert Kroc 353
Patricia Tam 380
Juanita Nañez 388
Richard Rodriguez 411
Hala Moddlemog 430
Carol Wallace 450
Gerald A. Fernandez, Sr. 481
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Contents