Journalism: Publishing Across Media xv And Now…Closer to Home Your Ethical Filter . . . . . . . . 10 Fahgettaboudit . . . . . . . . . . . . . . . 20 The Last Thing a Fish Discovers Is Water . . . . . . . . . . . . . . . 21 Reaching Your Audience . . . . . . . . . . . . . . . . 24 The Gray Areas . . . . . . . . . . . . . . . . . . . . . . . . 25 Seeing What Others Miss . . . . . . . . . . . . . . . 34 Dead Beat or Lively Beat? It’s What You Make It . . . . . . . . . . . . . . . . . 48 Kernels of Story Ideas from a Reporter’s Notebook . . . . . . . . . . . . . . . . . 51 Secret Identities . . . . . . . . . . . . . . . . . . . . . . . 78 What Does FERPA Mean to Student Journalists? . . . . . . . . . . . . . . . . . . 81 Obtaining Permission to Use Copyrighted Material . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 Your Mission Statement to the Rescue: For, By and About Students . . . . . 104 Covering Issues of Disability . . . . . . . . . . . 107 Datelines, Signature Lines and Tags . . . . . . 134 Why Not to Have Why . . . . . . . . . . . . . . . . 136 Breaking and Developing News Checklist 148 Creating a Stringbook . . . . . . . . . . . . . . . . . 149 Five Ways to Approach a Story . . . . . . . . . 159 Sidebars: Great Stories, Slightly out of the Focus . . . . . . . . . . . . . . . . . . . . . 164 How to Write a Great Lead . . . . . . . . . . . . . 165 Coming to Terms With the Short and the Long of Leads . . . . . . . . . . . . . . . 168 Six Leads to Avoid . . . . . . . . . . . . . . . . . . . . 173 Five Do’s and Five Don’ts for Strong Teasers . . . . . . . . . . . . . . . . . . . . . . 192 Other Shorteners for Print Headlines . . . . . 201 Interrogative Headlines . . . . . . . . . . . . . . . . 204 Repetition Warning! . . . . . . . . . . . . . . . . . . . 206 To Pun or Not to Pun: That Is the Question . . . . . . . . . . . . . . . . . 206 Choosing the Right Words . . . . . . . . . . . . . 211 Runners-Up for the Most-Obvious- Gerund-Used-in-a-Catch-Line Award . . 214 Check It Out . . . . . . . . . . . . . . . . . . . . . . . . . 229 What About Wikipedia? . . . . . . . . . . . . . . . 234 Seeing Through Your Personal Lens . . . . . . 241 Ten Questions Your Skeptical Side Should Ask . . . . . . . . . . . . . . . . . . . . 248 Who Is Saying This? Identifying the Sponsors of Advocacy Sites . . . . . . . 249 Paper or Digital? . . . . . . . . . . . . . . . . . . . . . . 257 Using Your Reporter’s Notebook . . . . . . . 263 Interviewing on the Fly . . . . . . . . . . . . . . . . 265 Ingredients for a Successful Personality Profi le . . . . . . . . . . . . . . . . . . . 290 Save Subjective Writing for Reviews . . . . . 295 Award-Winning Student Journalism . . . . . 297 Exploring Possible Angles . . . . . . . . . . . . . 300 What Is an Editor’s Note? . . . . . . . . . . . . . . 308 Analyzing a Wall Street Journal Formula Story . . . . . . . . . . . . . . . . . . . . . . 311 “Evergreen” Sports Story Ideas . . . . . . . . . 322 Seven Guidelines to Keep in Mind About Sports Coverage . . . . . . . . . 324 Tips for Planning Sports Coverage . . . . . . 325 How Big Was the Crowd? . . . . . . . . . . . . . . 331 Covering Club Sports . . . . . . . . . . . . . . . . . 333 Writing Sports With a Voice . . . . . . . . . . . . 334 Using Social Media to Reach Your Audience Immediately . . . . . . . . . . 337 Images for Sports Profi les . . . . . . . . . . . . . . 342 “Bullet Time”: A Short Sports Feature of a Single Moment. . . . . . . . . . . 344 Who Will Read Your Work? . . . . . . . . . . . . 355 Five Things You Need to Know About Opinion Writing . . . . . . . . . . . . . . 357 And Not You . . . . . . . . . . . . . . . . . . . . . . . . . 358 Rhetorical Devices in Op-Eds . . . . . . . . . . . 365 Seven Ways to Make Your Audience Cranky: How Not to Start an Op-Ed . . . . . . . . . . . . 367 Show Me What You See Before You Tell Me What You Think . . . . . . . . . 369 It’s Not How You Talk! . . . . . . . . . . . . . . . . . 372 Reviewing Student Plays . . . . . . . . . . . . . . 394 The Ten Tools of Literary Analysis . . . . . . 401 Invite Corrections . . . . . . . . . . . . . . . . . . . . . 428 Links to Outside Sources. . . . . . . . . . . . . . . 431 (Continued)