viii Journalism: Publishing Across Media Brief Contents 1 Bringing Information to an Audience What does a journalist do? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 News Values and Story Ideas What do we cover? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 3 Media Law May we cover that? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 4 Media Ethics Should we cover that? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 5 Writing Breaking News and Developing Stories Is it timely? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122 6 Writing General News Stories It’s news, but it’s not breaking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154 7 Writing Headlines and Captions Why will they read it? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186 8 Researching and Evaluating Sources How do we know that? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 9 Interviews and Attributions Whom do we ask? How do we quote them? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254 10 Feature Stories When it’s time to go deeper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 286 11 Sports Who won and why? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 12 Editorials, Opinion Pieces, Columns, Blogs and Cartoons What do you think? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352 13 Reviews—of Everything If you want my expert opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 386 14 Letters to the Editor, Online Responses and Community Forums Is it good if they talk back to you? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 416 15 Designing with Purpose How do we pull the reader in with design? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 446 16 Visual and Multimedia Storytelling How do we show them the story? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 484 17 Advertising How do we pay the bills? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 522