Copyright  Goodheart-Willcox  Co.,  Inc.  353  Before  You  Read…  Make  a  KWL  chart  like  the  one  shown  here.  Fill  in  the  chart,  listing  what  you  know  about  editorials,  opinion  pieces,  columns,  blogs  or  cartoons  what  you  want  to  know  and,  after  reading  the  chapter  and  listening  to  your  instructor’s  discussion,  what  you  learned.  Chapter  Objectives  After  reading  this  chapter,  you  will  be  able  to:  •  Describe  how  publications  and  broadcasts  identify  editorial  and  opinion  content  so  that  it  will  not  be  confused  with  news.  •  Describe  the  similarities  and  differences  among  staff  editorials,  op-eds  and  columns.  •  Tell  what  shape  the  staff  editorial  generally  takes.  •  Identify  and  explain  the  use  of  hyperbole,  irony  and  repetition  in  an  op-ed.  •  Describe  a  columnist’s  role  as  a  reporter,  op-ed  writer  and  storyteller.  •  Explain  why  it  is  important  for  a  columnist  to  develop  a  voice  for  his  column.  •  Explain  advantages  of  journalistic  opinion  blogs.  •  Explain  concerns  a  journalist  should  have  when  expressing  opinions  in  a  blog.  •  Tell  the  difference  between  an  editorial  illustration  and  an  editorial  cartoon.  •  Explain  the  role  of  symbols,  labels,  caricatures  and  allusions  in  editorial  artwork.  Key  Terms  column  editorial  board  editorial  cartoon  editorial  illustration  exposition  fi  ctionalize  journalistic  blog  narrative  rhetorical  device  rhetorical  question  Build  Vocab  K  W  L  What  I  Know  What  I  Want  to  Know  What  I  Learned  
