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Table of Contents
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Maintaining Worker Safety 343
Safety Programs 343
Safety Engineering 344
Safety Education 344
Safety Equipment 345
Encouragement 345
Enforcement 346
Career Link 348
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Working with Labor Unions 349
Organizing a Union 349
Organizing a Local 351
Negotiating a Contract 352
Contents of a Contract 352
Grievances 353
Strikes 353
Unit 9
Marketing the Product
Green Manufacturing Link 356
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Developing Marketing Plans 357
Elements of a Marketing Plan 357
Beginning a Marketing Plan 358
Academic Link 359
Developing a Trade Name and Trademark 359
Trade Names 359
Trademarks 360
Selecting a Marketing Theme 361
Pricing Products 361
Product Costs 362
Competition 363
Customers and Price 363
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Promoting Products 365
Advertising 365
Types of Advertising 366
Functions of Advertisements 366
Creating Advertising 367
Packaging 369
Functions of a Package 369
Designing Packages 370
Selecting a Package 371
Academic Link 372