Table of Contents
21
Preparing Package Graphics 373
Producing Packages 373
30
Selling and Distributing Products 375
Channels of Distribution 375
Sales 376
Types of Sales 376
The Sales Force 376
Developing a Sales Force 377
Directing Salespeople 377
Controlling the Sales Effort 378
The Art of Selling 378
Approaching the Customer 378
Presenting the Product 378
Closing the Sale 379
31
Maintaining and Servicing Products 383
Product Use Cycle 384
Installing Products 384
Maintaining Products 384
Repairing Products 385
Diagnosing 385
Correcting Defects 385
Testing 385
Academic Link 386
Replacing Products 386
Career Link 389
Unit 10
Performing Financial Activities
Green Manufacturing Link 390
32
Maintaining Financial Records 391
Budgets 391
Sales and Production Forecasts 391
Types of Budgets 392
General Accounting 394
Recording Transactions 394
Summarizing Financial Activities 394
Cost Accounting 396
Career Link 400
33
Closing an Enterprise 401
Voluntary Dissolution 401
Involuntary Dissolution 401