xii
Marketing Dynamics
Special Feature
Green Marketing . . . . . . . . . . . . . . 531
Marketing Ethics . . . . . . . . . . . . . . 533
College and Career Portfolio . . . . . 537
Case in Point . . . . . . . . . . . . . . . . . 544
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 551
Review Your Knowledge . . . . . . . . . 551
Apply Your Knowledge. . . . . . . . . . . 552
College and Career Readiness. . . . 553
Teamwork . . . . . . . . . . . . . . . . . . . . 553
Unit Review . . . . . . . . . . . . . . . . . . . . . 554
Unit 8
Dynamics of Marketing
Management . . . . . . . 556
Chapter 27 Management Skills . . . . . . . 558
Section 27.1 Achieving Success . . . . . . 560
Section 27.2 Managing Teams . . . . . . . 568
Section 27.3 Advancing Your Career in
Marketing . . . . . . . . . . . . . . . . . . . . . . 573
Special Features
Social Media . . . . . . . . . . . . . . . . . 566
Exploring Careers . . . . . . . . . . . . . 567
Case in Point . . . . . . . . . . . . . . . . . 575
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 577
Review Your Knowledge . . . . . . . . . 577
Apply Your Knowledge. . . . . . . . . . . 578
College and Career Readiness. . . . 579
Teamwork . . . . . . . . . . . . . . . . . . . . 579
Chapter 28 Marketing Management . . . 580
Section 28.1 Management Functions. . . 582
Section 28.2 Marketing Finances . . . . . . 589
Special Features
Marketing Ethics . . . . . . . . . . . . . . 585
Exploring Careers . . . . . . . . . . . . . 592
Green Marketing . . . . . . . . . . . . . . 593
Case in Point . . . . . . . . . . . . . . . . . 594
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 596
Review Your Knowledge . . . . . . . . . 596
Apply Your Knowledge. . . . . . . . . . . 597
College and Career Readiness. . . . 598
Teamwork . . . . . . . . . . . . . . . . . . . . 598
Unit Review . . . . . . . . . . . . . . . . . . . . . . 599
Unit 9
Professional Development
Dynamics . . . . . . . . . . 600
Chapter 29 Planning For Success. . . . . 602
Section 29.1 Setting Goals. . . . . . . . . . . 604
Section 29.2 Jobs and Careers . . . . . . . 615
Special Features
Marketing Ethics . . . . . . . . . . . . . . 606
Exploring Careers . . . . . . . . . . . . . 609
Social Media . . . . . . . . . . . . . . . . . 611
Case in Point . . . . . . . . . . . . . . . . . 613
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 621
Review Your Knowledge . . . . . . . . . 621
Apply Your Knowledge. . . . . . . . . . . 622
College and Career Readiness. . . . 623
Teamwork . . . . . . . . . . . . . . . . . . . . 623
Chapter 30 Preparing for Your Career . . . 624
Section 30.1 Career Preparation . . . . . . 626
Section 30.2 Job Seeking. . . . . . . . . . . . 635
Special Features
Case in Point . . . . . . . . . . . . . . . . . 628
Green Marketing . . . . . . . . . . . . . . 632
Marketing Ethics . . . . . . . . . . . . . . 606
College and Career Portfolio. . . . . . 638
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 650
Review Your Knowledge . . . . . . . . . 651
Apply Your Knowledge. . . . . . . . . . . 651
College and Career Readiness. . . . 652
Teamwork . . . . . . . . . . . . . . . . . . . . 652
Unit Review . . . . . . . . . . . . . . . . . . . . . 653