Table of Contents
xiii
Unit 10
Dynamics of
Entrepreneurship . . . 654
Chapter 31 Entrepreneurship . . . . . . . . 656
Section 31.1 Entrepreneurs . . . . . . . . . . 658
Section 31.2 Business Ideas . . . . . . . . . 667
Special Features
Case in Point . . . . . . . . . . . . . . . . . 660
Social Media . . . . . . . . . . . . . . . . . 669
Marketing Ethics . . . . . . . . . . . . . . 669
Exploring Careers . . . . . . . . . . . . . 672
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 675
Review Your Knowledge . . . . . . . . . 675
Apply Your Knowledge. . . . . . . . . . . 676
College and Career Readiness. . . . 677
Teamwork . . . . . . . . . . . . . . . . . . . . 677
Chapter 32 Risk Management . . . . . . . . 678
Section 32.1 Identify Risk. . . . . . . . . . . . 680
Section 32.2 Manage Risk . . . . . . . . . . . 685
Special Features
Green Marketing . . . . . . . . . . . . . . . 683
College and Career Portfolio. . . . . . 687
Case in Point . . . . . . . . . . . . . . . . . 689
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 691
Review Your Knowledge . . . . . . . . . 691
Apply Your Knowledge. . . . . . . . . . . 692
College and Career Readiness. . . . 693
Teamwork . . . . . . . . . . . . . . . . . . . . 693
Chapter 33 Business Funding . . . . . . . . 694
Section 33.1 Options for Funding. . . . . . 696
Section 33.2 Applying for Financing. . . . 706
Special Features
Case in Point . . . . . . . . . . . . . . . . . 710
Exploring Careers . . . . . . . . . . . . . 700
Social Media . . . . . . . . . . . . . . . . . 707
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 712
Review Your Knowledge . . . . . . . . . 712
Apply Your Knowledge. . . . . . . . . . . 713
College and Career Readiness. . . . 714
Teamwork . . . . . . . . . . . . . . . . . . . . 714
Unit Review . . . . . . . . . . . . . . . . . . . . . . 715
Math Skills Handbook . . . . . . . . . . . . . . . 716
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . 732
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 752