Check Your Marketing IQ
Before you begin the chapter, see what you already know about
marketing by taking the chapter pretest. If you do not have a
smartphone, visit the G-W Learning companion website.
G-W Learning mobile site: www.m.g-wlearning.com
G-W Learning companion website: www.g-wlearning.com
Marketing and You
“The things we fear most in
organizations—fluctuations, disturbances,
imbalances—are the primary sources of creativity.”
—Margaret J. Wheatley, author, consultant, and speaker
C H A P T E R
1
Section 1.1 Marketing
Section 1.2 Careers in Marketing
College
and Career
Readiness
Reading Prep
Before you begin reading this chapter, try to find a quiet place
with no distractions. Make sure your chair is comfortable and the
lighting is adequate.