¶ Educational Conferences provide targeted,
highly focused learning experiences for mem-
bers and advisors while connecting with corpo-
rate professionals.
¶ Educational Partners provide learning oppor-
tunities for members and professional develop-
ment in industry content for DECA advisors.
¶ Global Entrepreneurship Week (GEW)
engages millions of young people around the
world each November to embrace innovation,
imagination, and creativity.
¶ School-Based Enterprises reinforce and
enhance career preparation.
¶ Webcasts provide short video segments
filmed at DECA’s conferences to further en-
gage members.
Procedure
1. DECA members should become familiar with
the organization and its diverse learning
activities. Use the following activities to learn
about DECA, identify membership benefits,
and apply DECA’s connection to college and
career preparation.
2. The information will be presented to you
through the navigation of the DECA
website. Visit the DECA website at
www.deca.org
to become familiar with the
activities and opportunities available to you
as a student and DECA member. Select the
tab that says Chapter Resources. Then select
High School Resources.
Critical Thinking
1. Review the components of DECA’s
Comprehensive Learning Program.
2. Which activities enhance your career or
personal goals? How do they help you achieve
your career and personal goals?
3. Select two activities you wish to learn more
about and discuss with your teacher.
Visit www.deca.org for more information.
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Introduction
This learning activity, DECA Emerging
Leaders, is designed for you to become familiar
with DECA activities and connect them to chapter
content. Where appropriate, the learning
activity begins with identification of the career
cluster, instructional area, and performance
indicators associated with the activity content.
Performance indicators are specific work-based
skills and knowledge that identify what an
employee must know or be able to do in order to
achieve a performance element in an instructional
area. Performance indicators define performance
elements.
Career Cluster: Marketing
Instructional Area: Professional Development
Performance Indicators
¶ Explain marketing and its importance in a
global economy.
¶ Explain career opportunities in marketing
management.
¶ Assess the services of professional organiza-
tions in marketing.
¶ Employ career-advancement strategies in
marketing.
Purpose
Designed for DECA members, this activity
enables student members to better understand
opportunities available through DECA in marketing,
finance, hospitality, and management.
DECA’s Comprehensive Learning Program
consists of all DECA activities by category.
¶ College and Business Partnerships provide
scholarships, classroom presentations and
career guidance, internships, work experience
and community service activities.
¶ Competitive Events Program provides au-
thentic situations relating to current business
practices.
¶ DECA Direct Magazine is a full-color interna-
tional publication featuring articles on career
development in leadership; community ser-
vice; and professionalism.
Emerging Leaders
5