8
Chapter 1 Marketing and You
Marketing Creates Jobs and
Improves Community Standing
Marketing positions account for between
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States. Jobs are vital to the success of any
community. Businesses are aware of the
importance of their standing in the commu-
nity. When an economy grows, more people
are employed. More purchases are made and
businesses can help their communities more.
Marketing Builds Relationships
It would be hard for a company to have
loyal customers if marketing did not exist.
Personal selling and other marketing activi-
ties help customers learn to trust and depend
on certain businesses to meet their needs.
People are more likely to buy from compa-
nies they know and trust. Marketing can
make a positive impact on business.
Why Study Marketing?
Learning about marketing will make you a
better consumer. A consumer is a person who buys
products or services and also uses them. You are,
and will always be, a consumer. As a consumer,
you need to make informed decisions about the
products you buy. Knowing about marketing
helps you understand how businesses influence
purchasing. Marketing includes the products they
offer, the prices charged, and other information to
help you make wise purchasing decisions.
In the competitive working environ-
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workers who will add something to the busi-
ness. Learning about marketing will make you
a better employee. Many people in a company
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know the company’s vision and what it wants
to achieve. You will be a more valuable worker
by understanding the marketing functions and
how to work with the marketing team.
Learning about marketing also helps you
learn how to market yourself. Marketing is not
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applying for college, or being a volunteer, learning
how to market helps you sell yourself.
Marketing is global. No matter where
you go or what you do, marketing will
impact the decisions you make about what
to buy, where to travel on vacation, and even
what you eat for lunch today.
FYI
Understanding the function of marketing in your busi-
ness will help you become a well-rounded worker.
Social Media
Social Media as a Marketing Tool
Social media plays an important part of your life every day of the week. You use
social media to build your personal brand, develop a community, and to communicate
with others. Businesses have also learned the many advantages of using social media.
Merriam-Webster Dictionary defines social media as, “forms of electronic communication
(as websites for networking and microblogging) through which users create online com-
munities to share information, ideas, personal messages, and other content (as videos). Social media is one
tool that can complement a company’s marketing strategies when used wisely. One of the things social media
can add to the marketing plan is helping a business increase its visibility. Companies can keep their brands in
front of customers through regular product updates, company events, or recognizing customer feedback.