Section 1.1 Marketing
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Customers rely on
experienced people in
a business to help them
make the best purchase
decisions, which is a
form of marketing.
Checkpoint 1.1
1. Describe the marketing function.
2. Why is marketing dynamic?
3. Describe the difference between business and marketing.
4. List two reasons we need marketing.
5. Why is business vital to economic growth?
Build Your Vocabulary
As you progress through this course, develop a personal glossary of marketing terms and add it to
your portfolio. This will help you build your vocabulary and prepare you for a career. Write a definition
for each of the following terms, and add it to your personal marketing
glossary.
market
marketing
need
want
business
function
functions of business
consumer
✓