12
Chapter 1 Marketing and You
The 16 Career Clusters
Careers involving
the production,
processing,
marketing, distribution,
financing, and
development of agricultural commodities and resources.
Careers involving
management, marketing, and
operations of foodservice,
lodging, and recreational
businesses.
Careers involving
the design, planning
managing, building, and
maintaining of buildings
and structures.
Careers involving family and
human needs.
Careers involving the
design, production,
exhibition,
performance, writing,
and publishing of
visual and performing arts.
Careers involving the design,
development, support, and
management of software,
hardware, and other
technology-related materials.
Careers involving
the planning,
organizing, directing,
and evaluation of
functions essential to
business operations.
Careers involving the
planning, management,
and providing of legal
services, public safety,
protective services, and
homeland security.
Careers involving the
planning, management, and
providing of training services.
Careers involving the
planning, management, and
processing of materials to
create completed products.
Careers involving the planning
and providing of banking,
insurance, and other financial-
business services.
Careers involving the planning,
management, and performance
of marketing and sales activities.
Careers involving
governance, national
security, foreign
service, revenue and
taxation, regulation, and
management and administration.
Careers involving
the planning,
management,
and providing of
scientific research
and technical services.
Careers involving
planning, managing, and
providing health services,
health information, and
research and development.
Careers involving the
planning, management,
and movement of people,
materials, and goods.
Figure 1-3 There are 16 career clusters. Each cluster contains several career pathways.
States’ Career Clusters Initiative 2008