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Chapter 1 Marketing and You
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new people? A career as a professional sales
person may be perfect for you. You could
work for profit or nonprofits, small compa-
nies, large companies, in large cities and
small towns. The opportunities are endless.
Later chapters will explore marketing careers
in more depth. As you progress through the
text, think about your personal connection with
marketing. Will it be a career choice for you?
Photography is one important part of marketing promotions,
and there are many choices for a career in that field.
Franco Volpato/Shutterstock.com
Checkpoint 1.2
1. How can the career clusters help you decide which career path to pursue?
2. What are five foundation skills necessary for success in any career?
3. What is the difference between long- and short-term goals?
4. What are the two parts of planning?
5. What are SMART goals?
Build Your Vocabulary
As you progress through this course, develop a personal glossary of marketing terms and add it to
your portfolio. This will help you build your vocabulary and prepare you for a career. Write a definition
for each of the following terms, and add it to your personal marketing
glossary.
marketing professional
job
career
profession
career clusters
career pathways
goal
short-term goal
long-term goal
goal setting
SMART goals
✓