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Chapter Summary
Section 1.1 Marketing
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isfying customer demand to remain profitable. The function of marketing is to meet customers’
needs and wants with products they can and will buy.
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nesses sell more products to customers to increase profits; creates a positive cycle of economic
growth; provides between 25 and 30 percent of all US jobs; and enables a business to build
trusting relationships with consumers.
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influence the products available, the prices you will pay, and other relevant information. Under-
standing marketing helps you make more informed decisions about the products you purchase.
Section 1.2 Careers in Marketing
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implements marketing plans, and focuses on customer satisfaction. He or she is responsible for
customer research; deciding how to get products to the customers; pricing, promoting, and sell-
ing the products; and managing data and information.
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actions to fulfill these goals, you can begin to lay the foundation for your future success.
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personal connection with marketing to determine if it is a good career choice for you.
Review Your Knowledge
1. List three reasons why marketing is important.
2. Define and explain the importance of business.
3. What are the four functions of business?
4. Identify two reasons why it is important to study marketing.
5. Why explore the career clusters?
6. What are the two parts of planning?
7. Why is a career plan important for a high school student?
8. What is goal setting?
9. What are the five marketing career pathways?
10. Identify at least one career for each of the five marketing pathways.