Check Your Marketing IQ
Before you begin the chapter, see what you already know about
marketing by taking the chapter pretest. If you do not have a
smartphone, visit the G-W Learning companion website.
G-W Learning mobile site: www.m.g-wlearning.com
G-W Learning companion website: www.g-wlearning.com
Marketing Basics
“I wake up every morning and think to myself,
‘how far can I push the company forward in the
next 24 hours?’”
— Leah Busque, founder of TaskRabbit
C H A P T E R
2
Section 2.1 Importance of Marketing
Section 2.2 Marketing Concept
College
and Career
Readiness
Reading Prep
Before reading this chapter, go to the end of the chapter and
read the summary. The chapter summary highlights important
information that was presented in the chapter. Did this help you
prepare to understand the content?