ix Section 14.2 Governmental Influence on Pricing. . . . . . . . . . . . . . . . . . . . . . 254 Chapter 14 Review and Assessment . . . . 258 Building the Marketing Plan. . . . . . . . . . . . . 261 Unit 6 Place 262 Chapter 15 Place . . . . . . . . . . . . . . . . . . . . 264 Section 15.1 Channels of Distribution . . . 266 Section 15.2 Supply Chain . . . . . . . . . . . 274 Chapter 15 Review and Assessment . . . . 281 Chapter 16 Purchasing and Inventory Control . . . . . . . . . . . . . . . . . . . . . . . . . . . 284 Section 16.1 Purchasing . . . . . . . . . . . . . 286 Section 16.2 Inventory Control . . . . . . . . 293 Chapter 16 Review and Assessment . . . . 300 Building the Marketing Plan . . . . . . . . . . . . . 303 Unit 7 Promotion 304 Chapter 17 Promotion . . . . . . . . . . . . . . . . 306 Section 17.1 Promotion Basics. . . . . . . . . 308 Section 17.2 Types of Promotion . . . . . . . 315 Chapter 17 Review and Assessment . . . . 321 Chapter 18 Advertising . . . . . . . . . . . . . . . 324 Section 18.1 Advertising Basics . . . . . . . . 326 Section 18.2 Creating an Advertising Campaign . . . . . . . . . . . . . . . . . . . . . 334 Chapter 18 Review and Assessment . . . . 341 Chapter 19 Visual Merchandising . . . . . . . 344 Section 19.1 Visual Merchandising . . . . . 346 Section 19.2 Display . . . . . . . . . . . . . . . . 351 Chapter 19 Review and Assessment . . . . 359 Chapter 20 Personal Selling . . . . . . . . . . . 362 Section 20.1 Role of Sales. . . . . . . . . . . . 364 Section 20.2 Selling. . . . . . . . . . . . . . . . . 368 Section 20.3 Customer Service. . . . . . . . 380 Chapter 20 Review and Assessment . . . . 383 Building the Marketing Plan . . . . . . . . . . . . . 386 Unit 8 Management 388 Chapter 21 Marketing Management . . . . . 390 Section 21.1 Management . . . . . . . . . . . . 392 Section 21.2 Financial Management . . . . 396 Chapter 21 Review and Assessment . . . . 401 Chapter 22 Soft Skills . . . . . . . . . . . . . . . . 404 Section 22.1 Skills for Managers . . . . . . . 406 Section 22.2 Teams in the Workplace . . . .414 Chapter 22 Review and Assessment . . . . 419 Chapter 23 Communication in the Workplace . . . . . . . . . . . . . . . . . . . . . . . . 422 Section 23.1 Communication Basics . . . . 424 Section 23.2 Communication Skills . . . . . 430 Chapter 23 Review and Assessment . . . . 441 Building the Marketing Plan . . . . . . . . . . . . . 445 Unit 9 Entrepreneurship 446 Chapter 24 Entrepreneurship . . . . . . . . . . . 448 Section 24.1 Becoming an Entrepreneur. . . 450 Section 24.2 Starting a Business. . . . . . . 457 Chapter 24 Review and Assessment . . . . 463 Chapter 25 Risk Management . . . . . . . . . . 466 Section 25.1 Identify Risk . . . . . . . . . . . . 468 Section 25.2 Manage Risk. . . . . . . . . . . . 472 Chapter 25 Review and Assessment . . . . 477 Chapter 26 Business Funding . . . . . . . . . . 480 Section 26.1 Options for Funding . . . . . . 482 Section 26.2 Apply for Financing . . . . . . . 490 Chapter 26 Review and Assessment . . . . 494 Building the Marketing Plan. . . . . . . . . . . . . 497 Unit 10 Preparing for a Career 498 Chapter 27 Planning for Success . . . . . . . 500 Section 27.1 Career Investigation and Planning . . . . . . . . . . . . . . . . . . . 502 Section 27.2 Preparing for Your Education. . . . . . . . . . . . . . . . . . . . . . 515 Chapter 27 Review and Assessment . . . . 525 Chapter 28 Preparing for Your Career . . . . 528 Section 28.1 Finding and Applying for Employment. . . . . . . . . . . . . . . . . . . . 530 Section 28.2 Interviewing and the Employment Process . . . . . . . . . . . . . 540 Chapter 28 Review and Assessment . . . . 549 Chapter 29 Digital Citizenship . . . . . . . . . . 552 Section 29.1 Communicating in a Digital Society . . . . . . . . . . . . . . . . . . 554 Section 29.2 Internet Use in the Workplace . . . . . . . . . . . . . . . . . . . . . 560 Chapter 29 Review and Assessment . . . . 565 Building the Marketing Plan. . . . . . . . . . . . . 568 Math Skills Handbook . . . . . . . . . . . . . . . . 570 Glossary. . . . . . . . . . . . . . . . . . . . . . . . . . . 586 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 607