Amplify Your Learning t is presented e in an a easy-to-comprehend Conte nt t form r t and relev to everyday Activities relate real-life commu- g to enable you to experience learning l r situations and challenges. ic tion • chapter opens with a Each pretest and concludes ith a posttest. help you evaluate The pretest will your prior knowledge of the chapter content. The t t t i k l d f th h posttest will help you evaluate what you have learned after studying the chapter. • The Essential Question at the beginning of each section will engage you as you uncover the important points presented in the content. • DECA Emerging Leaders features provide first- hand opportunities to explore learning activities that will help prepare you for college and career. Discover what it means to become an academi- cally prepared, community-oriented, profession- ally responsible, and experienced leader through DECA®. It is all about getting ready for college and career. College and career readiness activities address literacy skills to help prepare you for the real world. • English/Language Arts standards for reading, writing, speaking, and listening are incorpo- rated in Reading Prep activities, as well as in end-of-chapter Communication Skills applica- tions. These provide ways for you to demonstrate the literacy skills you have mastered. • Portfolio Development activities provide guid- ance to create a personal portfolio for use when exploring volunteer, education and training, and career opportunities. • Research skills are critical for success in college and career. Internet Research activities at the end of each chapter provide opportunities to put them to work. Before yo u begin the chapter, see what you know about marketing by taking the chapter pretest. The pret est is at www.g-wlearning.com/marketing/. Check Your Marketing IQ What is marketing? Emerging Leaders Principles of Business Management and Administration Event Career Cluster: Business Management and Administration Instructional Area: Professional Development Knowledge and Skills Developed Participants will develop many 21st century skills by the categories: • and collaboration creativity an to determine how you will handle the role-play and performance indicators of this event. During the preparation period, you may ma notes to use during the role-play. 2. to to role-play yo situation with a You may have one judge. 3. be evaluated on how well you meet th performance indicators of this event. 4. Turn in all your whe you have completed the role-play. Business Situation areer College and Career Readiness Reading Prep Before reading this chapter, review the key terms and definitions to pr the new con Building a vocabulary is an important activity standing of new mat Portfolio Development Portfolio Overview yo u apply for a job, community service, or college, you will need to tell others why you are qualified for the position. To support your qualifications, you will need to create a portfo A portfolio is a selection related materials that you coll ect and organize t y our qualifications, skills, a pport a College and Career Readiness c i personal vo y to broad dening i g your under i l nt Communication Skills Reading Active reading is the words, phrases, and sentences you read. It is a complex task that involves concentration. Apply active reading skills while you read the Case in Point in this chapter. What was the purpose of the the audience?e? College and Career Readiness was i tnd d rtfolio.o. n of Internet Research Marketing Plans Numerous marketing plan can be found on the Internet. Conduct an Internet search using the term marketing plan templates . templates you with the one you will use in this text. Examine the common elements and the names within the different documents. Identify the objectives outlined in each plan.