Maximize the Impact wonder how the world of Do you ever marketing with your life? connects Practical relate everyday learning to activities ena real-life marketing. e you to experience • Case in Point scenarios highlight and how they apply real companies to their businesses. marketing concepts These cases will help you understand the connection between marketing theory and application. • Marketing Ethics offers insight into ethical issues that arise for marketing professionals and tips on how to make ethical decisions. • Green Marketing shares information for marketers on best business practices for the environment. • Exploring Marketing Careers features present information about potential career opportunities in the Marketing career cluster. By studying these, you can explore career possibilities for your future. • Employability Skills features review essen- tial soft skills for success in the workplace. • Social Media features explore how companies can use social media as a marketing tool. • You Do the Math activities focus on skills that are important to your understanding of mathematics concepts. Amazon.com & Goodwill Industries Cause marke ing increases awareness of socia and ethical issues and encourages customers to Cause marketing b nefits both businesses and non ofits that partner to support acause. Busi increased visibility potential increased profits. Nof an goodwill with their customers, as ell as the p for increased profits. No also increase public awareness a of their org ization or itself, and maesall o y also Amazon.com is the largest e-commerce the world. Industries is a nonproodinprfi retailer in job training, employment nt plac ograms ement, and other pro ment . Goodwill is funded t storeo by the sales from the th s a cause-marketing campaign called Give Back Box. o Give Back Box was a globa donation drive campaign shipping box es from their online e orders by filling thebox donate. Customers Customers co uld then visit the Giive it t Back B B k to the nearest Goodw t Case in Point ate. e e customer’ s t Goodw Green Marketing Defined Being responsible wth natural resources and cofriendly choices are important in a w making ecofriendly c increasingly en ironmentally nta consci us. Green marketiing is i producing and pro oting prooductsr ods and practices that emph size envronmental conservation.Going o green inttegrates a variety that t are friendly to the t earth and the environment. Businesses can u se green marketing strategies in all aspects of the marketing mx. Green n m cludes d creating products ct that are ecofriendly and distributing them e u ing environmentaly consc ods. s For example, compan nies often find unique ways to use recycled paper, plastic, metal, and g manufacturing u of their products c and choose shipping methods that have a reduced or neutra car print. Many y customers c place pri rity on bei g loyal to businesses t that are environmentally friiend Green Marketing ll ial of the cause , b t w e G . d dwiiInd i t i n a ra forpe l ho h ve h ll it operates. These two organzations p that invited Amazon.com customers m to w th clothing and household goods s they el to se p ce portant in a w Business Ethics Ethics are the values that guide a person’s Ethics help people make good deci- sions in their and professional lives. Business ethics is a set of that help in the business setting. Marketing Ethics tics . Order of Operations order o operations is a s t of rules stating which operations siin an equation are performed first. The order of operations is often stated using the acro- nym PEMDAS, which stands for parenth ses, expo- nents, multiplication, division, addition, an subtraction. This means anything inside parentheses is co mputed first. Exponents are compu ed ne cation ti and division operations are computed. Finally, any addition and s ubtraction operations are computed to find the answer t o the problem. The equation is solved fro left to right by applying PEMDAS. Solve the following g problems.p 1. 8 – (4 × 3)+ 23 2 You Do the Math Marketing Manager A company ’s marketing poli y potential custom marketing identify c effectively to these customers. i g customer wants and need tor wa d needs job titles for these p ositions includ manager, commercial lines manag m examples of Some s Exploring Marketing Careers licies s play a l e role in th roduc c s o s st rs and develop strat egies to t In addition, mark professionals help a suggesting new products or servic l mark eting manager, k marketing r direct n and r anager ud Networking Networking means talking with others and relationships with people who can help you achieve career, educational, personal A network is a group of sionals you know and who know yo ple are supportive in your may or ma Employability Skillsmarket Social Media as a Marketing Tool The Merriam-Webs ter Dictionary defines social media as “for ms of electronic communication (such as websites for social networking n an d microblogging) thro ough which users create o nline communities to share information, ideas, personal messages, and other content, such as videos.” So ocial media plays an important part in your life every day of the week. You use social media to build your pers sonal brand, d dev elop a c ommunity, and co mmunicate ni wi th others. Businesses have also learned the many ad vantages that social med ia can provide. Social m edia is one tool that can complement a company’s marketing strategies s whew n used w isely. One of the things in social me- dia can add to the marketing g plan p is help ing the busness be v ble. updates on products , events , or customer f edba Social Media