Assess Your Progress hat you learn as It is important to assess ss textbook. you progress r thro h the Multiple to confirm learning opp rtuni tu ies are provided as you explore the content. Formative assessment inc udes the following: • Check Your Understanding questions at the end of each section of the chapter provide an opportunity to review what you have learned before moving on to additional content. • Build Your Vocabulary activities review the key terms presented in each section. By completing these activities, you will be able to demonstrate your understanding of marketing terms. • Review Your Knowledge questions cover basic concepts presented in the chapter so you can evaluate your understanding of the material. • Apply Your Knowledge questions challenge you to relate what you learned in the chapter with your own ideas, experiences, and goals. • Apply Your Math Skills problems relate basic math skills to the concepts covered in the chapter. • The Math Skills Handbook provides a quick reference for basic math functions. This informa- tion will help clarify math used in marketing as it is presented in the chapters. • Communication Skills activities provide ways for you to demonstrate the literacy and career- readiness skills you have mastered. • Teamwork activities encourage a collaborative experience to interact with other students in a productive manner. Section 2.2 Review Check Your Understanding 1. Explain the purpose of an exec utive summary in a ma rketing plan. two marketing plan’s analysis section. 3. What are marketing goals? 4 . Define each of the for the four Ps of the marketing mix. 5. List th ree components of the action plan section. Build Your Vocabulary As you progress thro ugh this text, develop a personal glossary of key terms. y This w help you bu ild your vocabulary and prepare yo y for a career. a definition for eac of the following te them to your person al glossary. action plan budget business plan marketing marketing tactic metrics mission statement product positioning SMART goal vision statement marketing strategystrategy mission Review Your Knowledge 1. Disc uss marketing. 2. Ex plain the role of a marketing professional. 3. Id entify why a student might study marketing. 4. Discuss the marketing 5. Explain the conc 6. What are the keystocreati marketing mix? 7. Identify the seven mi t st marketing. dy ke con ept ept of the marketingmi x. Knowledge ng a successfulfyou. en functions of marketing. Apply Your 1. Identify three ways that marketing has influenced 2. There are definitions of marketing. you have read this what does marketing mean to you? 3. What inspired you to take this marketing course? 4 . will marketing play a role in your future? Imagine yourself as a marketing professional. would you the the focus of your marketing activities? Apply Your Math Skills Interpreting information presented in a graph can help make important marketing decisions. An organic grocer y store sells a local dairy farmer’s orga nic milk. The number of by the store’s customers depen ds on the pr the answer questions that follow. Demand Curve for Organic Milk Pr ice per Gallon Quantity of s 600 500 400 300 200 100 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 Gallon Math Skills Handbook Table of Contents Getting Started 571 Using a Calculator . . . . . . . . . . . . . . . . . . . 571 Solving Word Problems . . . . . . . . . . . . . . . . 571 Number Sense . . . . . . . . . . . . . . . . . . . . . 5711 b Measurement 5 US Customary Measurement .. . . . . . . . Metric Conversion . . . . . . . . . . . Algebra ng rd Pr ber S 57 Communication Skills Reading Active reading is processing the words, phrases, and se ntences you read. It is a com task th at involves concentratio Apply active read ing skills whi read the in Point in chapter. What was the purposeofp the feature? Who was the intendedt audience? College and Career Readiness mplex at e this Teamwork. Together with a teammate, select a business Select two of sold this company. a that describes and its products. On describe each four Ps as might be in marketing for each