Authors: Cynthia Gendall Basteri, EdD and Brenda Clark, EdD

Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. Pages can be printed and turned in for grading or checking.

  Access Workbook activities by clicking the Resources icon on the left hand menu in the viewer.

Table of Contents

Abbreviated Contents

Marketing Dynamics, 3rd Edition, Student Workbook

• Front Matter
• Unit 1: Marketing Dynamics
• • 1 - Marketing and You
  • 2 - Marketing Basics
  • 3 - Business Basics
  • 4 - Marketing Plan
  • 5 - Ethics and Social Responsibility
• Unit 2: Dynamics of the Economy
• • 6 - Economic Principles and Systems
  • 7 - Market Forces and Economic Indicators
  • 8 - Business Cycles and the Role of Government
  • 9 - Global Trade
• Unit 3: Marketplace Dynamics
• • 10 - Marketing Research
  • 11 - Competition
  • 12 - Targeting a Market
  • 13 - Business-to-Consumer (B2C) Marketing
  • 14 - Business-to-Business (B2B) Marketing
• Unit 4: Product Dynamics
• • 15 - Products and Services
  • 16 - New Product Development
  • 17 - Branding
• Unit 5: Price Dynamics
• • 18 - Price
  • 19 - Price Strategies
• Unit 6: Place Dynamics
• • 20 - Place
  • 21 - Purchasing and Inventory Control
• Unit 7: Promotion Dynamics
• • 22 - Communication Process
  • 23 - Promotions
  • 24 - Advertising
  • 25 - Visual Merchandising
  • 26 - Personal Selling
• Unit 8: Dynamics of Marketing Management
• • 27 - Management Skills
  • 28 - Marketing Management
• Unit 9: Professional Development Dynamics
• • 29 - Planning for Success
  • 30 - Preparing for Your Career
• Unit 10: Dynamics of Entrepreneurship
• • 31 - Entrepreneurship
  • 32 - Risk Management
  • 33 - Business Funding