Author: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker

Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the responses for grading.

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Table of Contents

Abbreviated Contents

Marketing Dynamics, 4th Edition, Workbook

• Front Matter
• Unit 1 Marketing Dynamics
• • 1 - Introduction to Marketing
  • 2 - Marketing Plan
  • 3 - Business Basics
  • 4 - Ethics and Social Responsibility
• Unit 2 Economics
• • 5 - Economic Principles
  • 6 - Economic Activity
  • 7 - Global Trade
• Unit 3 Marketing-Information Management
• • 8 - Marketing Research
  • 9 - Targeting a Market
  • 10 - Understanding the Customer
• Unit 4 Product
• • 11 - Product
  • 12 - Branding
• Unit 5 Price
• • 13 - Price
  • 14 - Pricing Product
• Unit 6 Place
• • 15 - Place
  • 16 - Purchasing and Inventory Control
• Unit 7 Promotion
• • 17 - Promotion
  • 18 - Advertising
  • 19 - Visual Merchandising
  • 20 - Personal Selling
• Unit 8 Management
• • 21 - Marketing Management
  • 22 - Soft Skills
  • 23 - Communication in the Workplace
• Unit 9 Entrepreneurship
• • 24 - Entrepreneurship
  • 25 - Risk Management
  • 26 - Business Funding
• Unit 10 Preparing for a Career
• • 27 - Planning for Success
  • 28 - Preparing for a Career
  • 29 - Digital Citizenship