Principles of Business, Marketing, and Finance 2e, Online Textbook

Go >

Advanced search

Principles of Business, Marketing, and Finance 2e, Online Textbook

Author: Robert L. Dansby, Chris Gassen, and Brenda Clark

Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.

Visit the How-To Guides on the G-W Support Center for more information.

Table of Contents

Abbreviated Contents

Principles of Business, Marketing, and Finance 2e, Online Textbook