Principles of Business, Marketing, and Finance 2e, Online Textbook
Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.
Table of Contents
Abbreviated Contents
Principles of Business, Marketing, and Finance 2e, Online Textbook
- Principles of Business, Marketing, and Finance
- Copyright © 2023 by The Goodheart-Willcox Company, Inc.
- Introduction
- About the Authors
- Reviewers
- Guided Tour
- TOOLS FOR STUDENT AND INSTRUCTOR SUCCESS
- Brief Contents
- Contents
- Features Content
- UNIT 1 Business Environment
- CHAPTER 1 Introduction to Business and Economics
- CHAPTER 2 Economic Activity
- CHAPTER 3 Business Law and Ethics
- CHAPTER 4 Business in the Free Enterprise
- CHAPTER 5 Business in a Global Economy
- UNIT 2 Business Management
- CHAPTER 6 Entrepreneurship
- CHAPTER 7 Business Organization, Management, and Leadership
- CHAPTER 8 Production of Goods
- CHAPTER 9 Human Resources Management
- UNIT 3 Marketing
- CHAPTER 10 Marketing
- CHAPTER 11 Product, Price, and Place
- CHAPTER 12 Promotion
- CHAPTER 13 Selling
- UNIT 4 Business Finance
- CHAPTER 14 Risk Management
- CHAPTER 15 Money and Banking
- CHAPTER 16 Credit
- CHAPTER 17 Financial Management
- UNIT 5 Personal Finance
- CHAPTER 18 Income and Taxes
- CHAPTER 19 Personal Banking and Investments
- CHAPTER 20 Insurance
- UNIT 6 Managing Your Career
- CHAPTER 21 Career Planning
- CHAPTER 22 Writing for Employment
- CHAPTER 23 Digital Citizenship
- Math Skills Handbook
- Glossary
- Index