Author: Chris Gassen, MBA, CFA

Organized to follow the textbook on a chapter-by-chapter basis, providing questions to help the student review the material presented in the chapter. Pages can be printed on demand for assignment, or students can complete their assignments online using embedded form fields and then print or e-mail the responses for grading.

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Table of Contents

Abbreviated Contents

Principles of Business, Marketing, and Finance, 1st Edition, Student Workbook

• Front Matter
• Unit 1 Business Environment
• • 1 - Introduction to Business and Economics
  • 2 - Economic Activity
  • 3 - Business Law and Ethics
  • 4 - Business in the Free Enterprise
  • 5 - Business in a Global Economy
• Unit 2 Business Management
• • 6 - Entrepreneurship
  • 7 - Business Organization, Management, and Leadership
  • 8 - Production of Goods
  • 9 - Human Resources Management
• Unit 3 Marketing
• • 10 - Marketing
  • 11 - Product, Price, and Place
  • 12 - Promotion
  • 13 - Selling
• Unit 4 Business Finance
• • 14 - Risk Management
  • 15 - Money and Banking
  • 16 - Credit
  • 17 - Financial Management
• Unit 5 Personal Finance
• • 18 - Income and Taxes
  • 19 - Personal Banking and Investments
  • 20 - Insurance
• Unit 6 Career Success
• • 21 - Career Planning
  • 22 - Writing for Employment
  • 23 - Digital Citizenship