Copyright Goodheart-Willcox Co., Inc.
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Unit 2 Preparing for Career Success
Chapter 5 Looking Inward: Identifying Your Personal Brand
. . . . . . . . . . . . . . . .112
Starting a Self-Assessment
. . . . . . . . . . . . . . . . . . . . . . . . .115
Getting to Know Yourself
. . . . . . . . . . . . . . . . . . . . . . . . . .117
Personal Accomplishments. . . . . . . . . . . . . . . . . . . . . . .117
Personality Characteristics . . . . . . . . . . . . . . . . . . . . . . .118
Understanding Your Motivations
. . . . . . . . . . . . . . . . . . .120
Identifying Personal Values . . . . . . . . . . . . . . . . . . . . . .120
Identifying Psychological Needs . . . . . . . . . . . . . . . . . .122
Infl uences on Your Values and Needs Formation . . . . . .122
Identifying Your Assets and Skills
. . . . . . . . . . . . . . . . . . .124
Technology Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .126
Communication Skills . . . . . . . . . . . . . . . . . . . . . . . . . . .126
Decision-Making Skills . . . . . . . . . . . . . . . . . . . . . . . . . .127
Problem-Solving Skills . . . . . . . . . . . . . . . . . . . . . . . . . .128
Confl ict Resolution Skills . . . . . . . . . . . . . . . . . . . . . . . .128
Leadership Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
Time Management Skills. . . . . . . . . . . . . . . . . . . . . . . . .129
Recognizing Personal Preferences
. . . . . . . . . . . . . . . . . .130
Health, Physical Ability, and
Activity Level Preferences. . . . . . . . . . . . . . . . . . . . . .130
Task Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .130
Refl ecting on Life Satisfaction
. . . . . . . . . . . . . . . . . . . . . .132
Personal Essentials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132
Life Goals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132
Developing Your Brand
. . . . . . . . . . . . . . . . . . . . . . . . . . . .133
Chapter 5 Review and Assessment
. . . . . . . . . . . . . . . . . .136
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